5 Fresh Content Ideas For Your Next Send

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Email marketing is becoming more famous as more people become aware of it. However, people must know that content must be unique and different every time they send their emails. Therefore, we have listed 5 fresh content ideas for your next send.

  1. Your symbiosis mutualism with your business partners

Whatever line of business you do, chances are, you have business partners that help you move forward.

For example, if you sell skin care products, wouldn't you have business relations with your suppliers? Even if what you do is provide a service, surely you have products that you use in your business.

Like, for example, if you are a massage or beauty parlour, wouldn't you have essential oils, shampoos, and such things provided by someone else?

If you have a good and transparent relationship with a business partner, you can turn your story into the content. Highlight what you each do and how you are supporting each other.

Maybe tell your subscribers how you've managed to grow together. As you promote your business partner, so should they do the same (if they can).

Business transparency is also something that people are growing to like. It makes them feel like they know you better.

  1. Messages from key members of your business

Your email subscribers would love to know key members of your business. These are the people who have made their favourite product or service what it is.

Therefore, you can take this opportunity to introduce key members of your business to your email subscribers.

This can help your email subscribers feel appreciated, just for the fact that key members have something to say to the customers.

According to insights presented in the report by Infidigit, it holds significance to ensure that your email subscribers are acquainted with the prominent figures within your business. This practice contributes to cultivating a sense of value among your email subscribers, as the involvement of key members in communicating with customers serves to establish a meaningful connection.

With that being said, of course, it is important to have something important, or even remotely exciting to talk about.

When making your content around this idea, help your customers to feel like they are an important part of your business as well. After all, they ARE an important part of your business.

Without your customers, you can't even exist. So build that good, positive and respectful relationship with your consumer base by sending them messages from key members of your business.

  1. Global changes that impact businesses and consumers

Whatever line of business you are in, the business landscapes are always changing. Some changes are minor but interesting.

Meanwhile, at other times, some changes are so major they alter the way people live and do business forever.

One clear example is the whole covid-19 thing; it literally changed the way people perceive business and what online technology could do to improve businesses.

Well, as a business entity, it is a given that you should pay attention to your landscape. If there is anything you feel can impact your business, or the lives of the people who use your products or services, turn this into content.

It shows that you are a good business entity that is aware of what's going on in the business world. It also shows that you care about the lives of your customers and how changes in the global market can affect their well-being.

  1. New trends in your industry and their effects

Aside from changes that alter business, another interesting piece of content can involve trends. People love hearing about trends all the time.

In fact, people love knowing what's currently trending and they will want to follow suit.

So, if you are a business entity that is keen on trends, always make the latest research into what's currently trending and impart this knowledge to your consumer base.

New trendy items are selling like hot potatoes, so this is also a good time to offer discounts. It may even help to offer limited numbers of discounts for early buyers.

According to findings outlined in the Backlinko study, crafting content aligned with current events within your business, be it the introduction of a new product or the utilization of products by your teams, proves advantageous. This presents an opportune moment to provide discounts, and considering offering a restricted quantity of discounts for early purchasers might enhance the effectiveness of this approach.

You can also offer special bonuses only for the people who have received your email.

At any rate, make sure the current trends you are covering are related to your business—products or services—so that you can take this opportunity to increase your conversion rate.

  1. Bite-size history of your business

Well, not all of your email newsletters have to be heavy with information to make a decision. Sometimes, it is also a good idea to send newsletters just to say hi or to share a story.

Whether you are a new or old business entity, there is always a behind story that can be entertaining for your consumer base. Turn this into content and make a dedicated page for this kind of storytelling on your website.

Then, in your email newsletter, share a bite-size history of your business. It is important to keep everything brief and straightforward when sending email newsletters.

According to research shared by Buffer, the process of discovering potential topics involves reflecting on your personal experiences, mistakes, uncertainties, moments of realization, and achievements. This strategy contributes a human element to your business narrative. When sending out email newsletters, it's imperative to uphold concise and clear communication, while also taking the opportunity to share your unique story.

Therefore, it is important to make it all count with intriguing pictures and impactful words. Have it in such a way that people are curious to know more by clicking a link to your website.

This increases traffic to your website and improves the chance for a sale to be made.

Hope you enjoy reading "5 Fresh Content Ideas For Your Next Send" :)

What Are The Benefits Of Email Marketing?

Even with the introduction of numerous other marketing channels available in the world; email marketing still remains the king of all with miraculous results by reaching every known and hidden corner of the universe in a fraction of a second.

The ultimate benefit of email marketing is to bring a visible increase in the business revenue by expending very little budget over marketing. There are over four billion email users in the world who are primarily using their email accounts invariably for their primary or secondary natured jobs; it is very easy to build a reasonably large audience list among the people of common interest.

More than 250 billion emails are sent and received per day in the whole world; imagine how many out of them can be the targets of a particular email campaign; and how much revenue they can generate in the response to that campaign. Email marketing has been rated to provide an extremely higher conversion rate than any other internet marketing channel in the comparison.

A clearer Call-to-action can be obtained with well-versed, well organized and well-planned emails; which is another advantage of email marketing. Despite its ease in operation, speed, and productivity, email marketing has another edge over other channels of marketing is its cost-effectiveness.

It is not only relatively cheaper than the other platforms but also gives many added features in the similar price packages due to which Return of Investment (ROI) goes extremely higher than the other conventional and contemporary marketing channels.

Automation in sales cycles is another big benefit of email marketing; which helps the marketers and businesses to save a lot of resources, time and effort. Email marketing has a magical role to direct and redirect sizeable traffic to the intended website. Easy and convenient measurability and tracking also make email marketing distinctive from its other competitors in the time and space.

1 Tip For An Efficient SMS Campaign

Constructive Engagement

You should find an effective way of engaging with subscribers of your SMS service campaign. This involves having a mutual benefit involved.

Arranging some sort of competitions for your subscribers may help them remember you at the time of purchase. Competitions drive in attention towards your brand. This acts as an engagement that strengthens your tie with your customer.

You could keep these competitions exclusive to subscribers only. Subscribers would feel privileged and consider themselves as kept in high regard by your company, when you make these competitions exclusive to subscribers. This may help you get more subscribers as the regular, non-subscribed, customers would consider subscribing.

If you already have an SMS service running, the introduction of such exclusive competitions might help bring back those who had unsubscribed from your service.

You should arrange these competitions regularly to keep your subscribers involved. Competitions could include quizzes and you could give rewards to the winners.

One Landing Page Mistake That Can Kill Your Conversions

No use of different CTA modes

Try to use the concept of CTA in a variety of ways. It will surely give you a better result. While the visitors have reached the landing page of your site, there is a chance that they have an interest in your company. You must offer the visitors an opportunity to speak to you instantly. Reduce their efforts for filling the contact forms.

For the fastest communication, you have to focus on the online chat or a contact number to start an instant phone call. Add these elements to the landing page. A simple display of the phone number will be helpful for an increase in conversion rates. You may also hire a customer representative to give an instant response to the visitors, using a chat box.

Your website visitors are of various types. Some of them are confident of making a deal with you, while others try to remain anonymous until having your service.

1 E-commerce Email Marketing Message That Boost Sales

Holiday Specific Email

A holiday might be a day off for others, but for an email marketer, it has to be the busiest day of the year. This is because the sales potentially increase in the holidays. People are actively looking for holiday discounts with countless brands offering countless sales. Holidays are often called sale days. On these days, think beyond the classic promotions. Celebrate holidays and send themed emails suiting the occasion. For example, the most known sale in the world is the Black Friday Sale. The discounts are crazy on thanksgiving so who would miss such an opportunity.

Hype up your sale before the holiday. Let people know a bang is coming to this thanksgiving or Christmas. Tease them with some of the hugest discounts you are going to offer. Keep the emails mobile-friendly. Make sure there is a click-to-buy option in the email that directly leads the user to the checkout page.

1 Tip For Writing Email Marketing Copy That Converts

Be consistent

To keep your customers up on their toes and always updating them with the offers and benefits of your email marketing copy, you should be consistent in sending out the emails. It might also interest the viewers and keep them eager about what is coming next. This is a great strategy for your better conversion rates.

Don’t you love it when sometimes someone is interested in you? Yes, constantly emailing them would create the same effect in their minds. Watch out not to be too spammy by sending out your email marketing copy a lot of times a week but one mail a week would work just fine with your audience. Again, it depends on the type of audience you are dealing with. Some people love to be informed with everything that is going on with the products or companies, on the other hand, some donot like to be updated with minor information.