5 LinkedIn Tips To Grow Your Company Page Followers Faster

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Growing followers can be one of the most difficult tasks for any company or small business. Yet, people have been using LinkedIn to promote their brands online. We have found 5 LinkedIn tips to help you quickly grow your company page followers.

  1. Complete your profile:

Completing the details for your company is cardinal to getting more followers. It not only makes your company page look more reliable but also promotes a more professional image of your brand/ company amongst the people who see your page. All details, whether it is the cover page, company description, or logo, all these details have immense importance in luring the followers to your company page and ultimately building the clientele for your brand/ company. To add the details for your company page, select the ‘Overview’ option on your L\inkedIn company page.

Referring to the study documented by the B2B Social Media Marketing Agency, your initial step should involve ensuring that your company's LinkedIn Page is comprehensive and uniquely appealing to the specific audience or member persona you aim to engage. When the content featured on your company's Page evidently holds value for individuals within your intended target audience, it naturally heightens the likelihood of visitors choosing to "Follow."

From there, you shall be directed towards the information section where you will be able to make new entries as an update or make edits to any existing information available there. At the bottom of this page, you will see an ‘About Us’ option where you can add a more technical part of a profile like your website URL, the size of your company, and the type of industry your company belongs to.

  1. Post appealing content and engage your audience through comments:

Content production and sharing are very important for deciding the viewership of your company page and your visibility to recruiters as well as the leaders of the industry. Initially, LinkedIn was known for long articles but now shorter blogs are encouraged more. It has been observed that the posts that work best have an impressive image with a good descriptive caption embellished with hashtags. Being regular is also of great importance as this will give your company page more visibility on your members’ feed. This will keep your existing audience engaged.

It has been observed that custom collage pictures are liked more. Companies upload series of pictures of their events or products. Many people believe that comments are even more important than shares and likes. There is a saying that ‘comments encourage comments’ and this will eventually increase engagement on your page and if you answer the people commenting, this will give your page a more personal outlook and increase the clients’ confidence.

  1. Re-share content:

Re-sharing your existing content is also a great strategy to keep your members engaged. To grow your company’s page on LinkedIn, it is cardinal to keep a regular posting schedule (once a week with an appealing post is the best schedule but in the early days of your business, you may have to post more often). Yet, one may run out of ideas, products, or events to post about. This is when re-sharing your previous content keeps your audience engaged and the new members also get to know about your best-selling product/ service.

Companies tend to re-share the content that brought the greatest audience or their most popular product. Many companies collaborate with other influencers or the reputed people in their field and ask them to re-share their companies’ work for their followers. However, this tactic is a double-ended sword as even if a company slightly overdoes it, it may appear as spamming and ultimately result in the lost attention of the audience.

  1. Use tags and hashtags:

LinkedIn hashtags were first introduced in 2018 and since then many companies use them to increase the discoverability of their company page, to categorize content for different types of audiences visiting their page, and get the opportunity to engage with their followers. However, unlike Instagram where you can use many hashtags, LinkedIn is a professional platform where hashtags should be less in number and used appropriately. It is recommended to use two to three hashtags per post and that too should be relevant to the primary topic of your post. LinkedIn also recommends hashtags that you can use; this makes hashtagging a lot easier and efficient.

In accordance with the study documented by Hootsuite, the organic reach achievable on LinkedIn stands out significantly in comparison to numerous other social media platforms. Employing appropriate hashtags assists in positioning your content in front of the precise audience you're targeting. Utilizing relevant hashtags on LinkedIn posts ensures that your content reaches individuals who have not yet become followers or connections, expanding your visibility to a wider audience.

The companies need to ensure the pages of their key employees are linked to their company page to tag their employees in their posts and a company may also tag influencers and celebrities in their posts to increase their audience. This makes your content accessible to their audience and also allows them to re-share your content.

  1. Use your friends and employees to your advantage:

It is a no brainer that your friends, family, and your employees can become your greatest allies in promoting and growing your business. You should make sure that your employees’ LinkedIn page is linked to your company’s LinkedIn page or at least they should properly cite it in their ‘Work Experience’; once it is done, they automatically become followers of your Company Page; in fact, they are your company’s major followers especially in the initial days of your business. New businesses can get a great boost when your friends, family, and team members tag the company’s page.

Based on research published by Pepper Content, your colleagues and team members wield significant influence in bolstering your LinkedIn marketing endeavors. They assume a crucial role in magnifying the reach of your LinkedIn posts, enhancing the visibility of your company's page, and consequently bolstering its ranking. Moreover, it's advisable to motivate your employees to actively engage in LinkedIn groups, as well as promote your company's products and services within those groups.

You should also encourage your employees to take part in the LinkedIn groups and publicize your company’s products/ services there. This helps create awareness for your brand while also demonstrating its authority in certain key niches. There are some tools like LinkedIn Elevate which can help you cash this strategy more effectively as they not only help your family, friends, and team members share your content but also promote your company page authentically.


Why Do Big Brands Use Email Auto Responder?

Big businesses have a large number of stakeholders and marketing may be a very little part of those, yet it is a very sensitive and important aspect that can never be neglected. Businesses heavily rely upon marketing and many of those are spending reasonably high revenues upon advertising and attracting more increased numbers of customers every hour.

Usage of email autoresponders by various medium to large-scale businesses is not a matter of surprise as autoresponders play a significantly extraordinary role in email marketing campaigns. Autoresponders are very instrumental in sending automatic messages to a large number of individuals who have shown their little interests toward the products or services offered by a particular business.

Despite money; time and human resources are big assets of any big business and their optimum utilization with economy and austerity can ensure a lot of saving for the business.

It is practically not possible for big business to employ a high degree of resources with a very high-cost effect just for responding to various small queries of their site visitors, email recipients, newsletter subscribers, potential clients, and customers. On the other hand, the importance of queries of these stakeholders also cannot be undermined; therefore, big business generally relies upon hiring various autoresponder programs from time to time.

Big business prefers using those auto responders due to some obvious reasons; they use autoresponders just to start immediate communication with the potential customers or subscribers of the newsletter. They can also prepare preset text messages and set those in the desired manner, such messages are available round the clock without employing additional resources or staff.

Another reason for big companies using email autoresponders is those that can provide a follow up on subscribers, account holders, and website visitors. By using autoresponders these companies seek data and tracking of the public which further helps those increasing subscribers with every passing day.

Hope you enjoy reading "Why Do Big Brands Use Email Auto Responder?" :)

1 Tip That Can Significantly Improve Your Online Marketing

Get a brand for yourself

A brand will make you unique from your competition. Many companies are also trying to pass their products and services through the internet to potential customers. This means that you need to have an exclusive brand that will be enticing and memorable. Your website domain should have a specific name that is not common to other businesses similar to yours. If possible put your company's name as the domain. However, if your business name is similar to other businesses' names online, then you may even consider changing the name of your business. Your brand will be unique to your customers and their go-to place for the service or product you provide. You have to be consistent with your brand and stick to it. Take time to network and make your presence known and felt. The major input you'll have to make is to put in reasonable hours into the method, however, this will noticeably decrease once your brand is established.

One Email Split Test Idea to Accelerate And Boost Conversions

The word counts in the Subject line of the Email really matters

As evident, an Email must start with a subject line. Apparently, it may not seem to be a key area of communication. However, as the proverb goes, the first impression is always the last impression, you can’t just ignore the importance of the subject line of the Email. Actually, the subject line can be used as an excerpt of the entire Email body to follow.

Hence, the length of the subject line of the email must be decided in a manner that it must trigger interest in the mind of the recipient to read the email body. Ideally, the length of the email must be decided, depending on the type of communication. However, you must try to make the subject line, appealing, engaging, and must refrain from stuffing words unnecessarily. The exact length must be decided, considering the type of message that you will like to convey, as well as the profile of the recipient.


One Landing Page Mistake That Can Kill Your Conversions

Cannot find out the right audience for your webpage

While you have not identified your target audience, you will not be able to create the landing page. When you cannot recognize the right type of audience for your site, you may not develop a good design. For instance, the age range of your target visitors can be 18 to 24 years. You have to design the landing page in a way, which attracts this age group. The messages through the landing page must appeal to these visitors. This will help you to get the best result.

You have to customize the landing page content and images for the target group of visitors. Add everything that is preferable to them. For your present websites, you may also cut out some of the contents, which are not useful to the visitors. Thus, all these steps will make the page optimized to give you the best result.


1 E-commerce Email Marketing Message That Boost Sales

The Curation Email

Ever wonder why people go to a restaurant and ask the waiter to show them the restaurant’s best item? Humans love to choose what's best for them. If your store offers all of your best products on a single page with a dedicated section, it is much likely to get a better response, hence increasing the impressions.

The curation email's job is to send users emails with the best products your store has to offer in an organized way. If you are not familiar with these types of emails then you are probably missing out on one of the best marketing assets. The email can have the company's top-selling items for the last month or a week or it can have your store's all-time best products. One of the most important things curation emails offer is an insight into the customer's interest. With this, segmenting customers on the bases of interest becomes relevantly easier for the marketer.

1 Way To Sharpen Your Writing Skills And Copywriting Techniques

Lastly don't lose heart. Yes. It's not the end of the world. Plus you still have hope and talent. You can still practice and polish your art and become a seasoned writer. The problem with today's lot is that we want to write down a marvelous piece and become world-famous overnight. It's perfectly alright if your first writing didn't do well. Writing is no joke you can still work on yourself improve yourself and be a better version of yourself.

Nobody is born a perfect writer, every writer has their share of failures and struggles. Only a few born with this god gifted skill while others have to put their blood and sweat into it. Therefore, you need to set your goal, be motivated, and work on yourself with a cool head and with perseverance and determination to excel in the world of writing. Good luck!