5 Powerful Instagram Marketing Tips

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Yes, you read it right. People have started marketing through Instagram using influencer marketing which has become one of the famous types of digital marketing. For this purpose, we have listed the top 5 powerful Instagram marketing tips to help you.

  1. Switch to a business account:

There are several perks of having a business account which are not attainable while using a personal account. Some of these perks which are cardinal to Instagram marketing are Instagram ads, promotions, Instagram shopping, and an option to contact the seller for the purchase. Making the switch from a personal account to a business account is very easy and extremely beneficial. To do so you have to go to your profile, click ‘edit profile’ and then choose the ‘switch to professional account’ option.

As per the findings shared in the Social Pilot study, the foundational move for a prosperous Instagram marketing strategy entails the presence of an Instagram Business Account. The transition from a personal to a business account is a seamless process. To make the conversion, navigate to your profile, select 'edit profile,' and opt for the 'switch to professional account' feature.

Before doing so, you will also be asked to choose a category that describes your work so anyone looking up that genre will see your account too. This will also enable you to get access to insights about your followers and you will reach more people. No matter what you do, there is always room for improvement that can be done using the statistical data for the work you have done and the Instagram business account provides you with that. With this feature, you can also link your Facebook work page to this account.

  1. Build up your professional profile:

Your profile is what gives the customers all the details about your brand personality and the kind of work you do. While building a profile, try to fill in all the details required including a URL to your website (if you have any). You should always try to have a ‘contact’ option to receive the orders that will be placed by the consumers and also to answer any queries the clients may have from you. Choose a good profile photo that is visually pleasing and conveys the core of your business. Most people go for the company logo in this regard.

Writing the ‘bio’ part is also an important step in establishing the profile. Though these are only 150 words they demonstrate your credibility and let the client know if they should follow you. Other important parts of the business account profile that should never be skipped are phone number, email to contact you, and the venue of business dealings. It is highly important to answer any calls or emails you receive to establish your clientele.

  1. Post aesthetically pleasing content with catchy captions:

Posting appealing content on Instagram will attract more audience to your account and will also help with the branding of your business. Your Instagram aesthetic is your first impression on your potential customer. The colours, tones, uniformity of the font, and general layout all contribute to your Instagram aesthetics. While deciding the aesthetics of your business account you should remember what would appeal to your target audience and how it will help your brand stand out. There are several free courses available online on the fundamentals of establishing Instagram aesthetics.

Captions also hold great importance in this regard. Instagram allows you to have a caption with as many as 2200 characters but the first two lines hold the most significance. Remember to keep your caption short and relevant to your post. No doubt that Instagram is a visual platform but captions elevate your posts beyond the visibility factor and may stimulate your audience’s thought process in a specific direction.

  1. Use hashtags:

Using the hashtags on your posts shall be a great way to engage your existing audience, attract more people to your business account, and to classify your content according to its theme. Instagram allows you to have as many as 30 hashtags in a single Instagram post to increase your discoverability. However, using these many hashtags can be regarded as ‘hashtags-overload’ and may result in people becoming disinterested in your work. Thus, it is recommended to use anywhere between 3-12 hashtags. Yet, be conscious that the hashtags you use should be relevant to your post and specific to the genre of your work.

According to discoveries highlighted in the research conducted by Your Marketing People, an investigation by Omnicore uncovered that 70% of Instagram hashtags are associated with brand marketing strategies. The inclusion of hashtags can notably influence the level of engagement and visits that your feed posts garner. It's advisable to curate distinct sets of preferred hashtags and monitor the performance of both posts and hashtags. Notably, Instagram imposes a cap of 30 hashtags per post.

Using the hashtags, you can also look for your competitors with work similar to yours and this will help you improve the craft. Hashtags have also been used to promote activism so it is a good business strategy to use already in vogue hashtags to increase the target audience.

  1. Do collaborations with established influencers:

Many a time, you will notice influencers/ celebrities with popular Instagram accounts post something very generic and still manage to get millions of likes and shares because they have their fan-base and client loyalties established. You can use this fact to boost the popularity of your business account as well as your company. The endorsement from a celebrity will be great for your business and attract new buyers for your products or services.

Based on the findings detailed in the Square report, research indicates that approximately 60% of posts involve the tagging of other users. Leveraging endorsements from celebrities can be highly beneficial for your business, drawing in fresh clientele for your offerings. Employ the '@ mention' feature to effectively tag relevant accounts you're interested in collaborating with.

However, your brand should make sure that this collaboration is subtle and does not appear unnatural. Nowadays, this strategy works best if the audience sees a celebrity using the product and affirming its use in an informal piece of video. Businesses tend to spend a lot of money and time trying to get celebrities to approve the use of their products. For small businesses, it may seem a big investment but it is highly likely that it will a beneficial one both momentarily as well as in the long run.


How Important Are Autoresponders To Internet Marketing?

In our day to day life; we address someone and if that person doesn’t respond to our voice; how bad we feel of that ill-mannered individual. Similar is to the queries raised by the clients during an email marketing campaign. The autoresponder programs are basically incorporated with an aim not to leave the client alone, unanswered and on the mercy of competitors.

No matter how small or large the business is; the autoresponders if working properly can bring a lot much positive change in the whole marketing environment. What all is needed to contribute to a successful email marketing campaign is a nicely tailored and well-organized autoresponder.

No doubt; the human response has no match in business strategies, however, at the same time, promptness and attentiveness also bring very pleasing and preferred feeling in the reader finally leading that individual to stay further in contact with you; that’s how the journey towards excellence is started.

Autoresponders have shredded down a lot of problems and issues from inside the marketing and have solved a lot many problems from internet marketing in general, and in email marketing, in particular. Autoresponder is an efficient and effective tool for impressive and acceptable marketing practices.

Autoresponder is not only about responding or sending messages but its intelligent and smart utilization can bring excellent relationships among the stakeholders. In any business; a reliable and uninterrupted communication is like the backbone of the business, therefore, the autoresponders are the most suitable non-human representatives of the business which keep the clients engaged without losing their interests.

Instead of employing other tactics or resources for the same purpose might be difficult as well costly. Autoresponders are very easy to be used, modified, customized and personalized; with all these benefits they have become an integral part of email marketing.

Autoresponders have many more advantages for internet marketing like they help to build long term relationships, keeping an uninterrupted connection with clients without hiring any additional human resource and ultimately turning internet surfers into regular customers.

Hope you enjoy reading "How Important Are Autoresponders To Internet Marketing?" :)

1 Tip That Can Significantly Improve Your Online Marketing

Fix a Budget

Once you have identified your targeted audience, set a budget for your online marketing. Onn of the major advantages of online marketing is that it can be inexpensive. Many of the available platforms have little to no charges. You need to consider a budget that you can work with. In online marketing, it is easy to generate a market even on a tight budget. However, you should invest in some of the platforms that charge as they provide a more direct audience for your business as opposed to those that are free of charge. Carefully assess what platforms are most useful for your products and services and focus on creating a better online presence for them even though it may require you to spend money. Most of the best platforms require a certain fee to set up. The advantage of this is that serious customers are found on these platforms.

One Email Split Test Idea to Accelerate And Boost Conversions

A generic or a personalized subject line?

Must you personalize the subject line of the email, or you must rely on the generic ones? A personalized subject line will hold the name of the recipient, while the generic subject line will not involve such feature. Both these ideas come with their respective pros and cons. You must decide the course of action, considering the merits and demerits, as well as the suitability of either of these options with the type of communication you want to make.

Besides, the profile of the recipient and your relationship with the recipient also required to be considered. Another point that deserves consideration to make this choice is the volume of the email that you need to send. For instance, if you need to send a single email to a specific recipient, you can definitely consider the idea of personalizing it. However, for bulk emails at a go, such ideas may not be possible to execute; hence, a more generic tone is preferable.

One Landing Page Mistake That Can Kill Your Conversions

Creating clutter by adding too much information

Most of the website owners do the mistake of overloading or overstuffing the landing page by adding a high amount of text. This will cause confusion to the visitors. The overall design of the landing page will also become very messy. You can find higher bounce rates due to these mistakes.

You may better apply some tricks to keep away from these problems. Write small informative paragraphs. As the paragraphs have to be precise, you must include the relevant words to increase the effectiveness. Make the content easily readable with the use of headings and bullet points. You can make the important parts bold. The visitors will not miss these parts while looking through your landing page. The best thing that you can do is to display a video at the landing page. It can be a tutorial or other informative video for your visitors.


1 E-commerce Email Marketing Message That Boost Sales

The Sale Email

Sales and discounts are often used together but in marketing, they both have their own job. A whole day is reserved for the sales day and this is marketed through emails. Imagine putting up a sale on your store and not marketing it enough. It would end up as a disaster. That is where the sale email comes in to play. Create the hype for the sale day, don't just send emails on the big day. Design the campaign in a way that customers get the idea that something big is coming.

Market yourself and engage people. Offer huge discounts on items that have been on the shelf for too long. Use these items as a front page of your sale; people looking at those huge discounts would definitely make a visit to your store. With these emails, you can get rid of old products with no loss at all, and instead, it boosts your sales.

1 Way To Sharpen Your Writing Skills And Copywriting Techniques

Write with Credibility:

One way to improve your draft is to back it up with the entire authentication it requires. This way you can write confidently with a cool head knowing what's why when and how. Writing with citing all the sources and references shows you are self-assured and know what's up. This is a great way of building a bond with your audience letting them know you are reliable.

Here are a few ways of making your content credible:

  • Giving examples: Giving examples where needed can be a great start to make your writing stand out.
  • References and sources: If you're adding something from someone's work or quoting someone you must mention it otherwise it would be a total rip-off.
  • Stats and figures: If you’re writing about a survey then what can be better than graphs and numbers to let your audience know your credibility.