5 Brilliant Tips For Writing Google Adwords Text Ads

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Google has launched an online advertising platform called google ads to help brands promote their products. However, writing google ads or content creation takes work. Here are 5 brilliant tips for writing google AdWords text ads.

  1. Formulate a Catchy Headline:

Maybe it is an obvious tip but most of the ads online ignore this basic and possibly most rewarding rule of writing Google Adwords text ads which consequently makes their ads very vague and unimpressive and naturally, they are not able to attract their target audience. Though the headline of an ad may have a great quality score (which is a system used by Google for ranking the ads and deciding the cost per click) it may not resonate with your target audience at all.

According to findings discussed in The HOTH's report, crafting effective Google Ad copy is akin to mastering an art form, and at its core, it involves achieving a delicate equilibrium. In essence, this entails skillfully blending keyword optimization with the integration of pertinent details tailored for conversion. While an ad's headline might possess a commendable quality score within Google's ranking system, it doesn't guarantee resonance with your intended audience.

You can make your headline captivating by asking WH question words and by making ‘bold’ but possible promises. Entrepreneurs should take long enough to ponder what headline shall grab the most attention and describe their product/ service in an honest but fascinating way. Keep in mind, the headline of the advertisement, the ad, and also the product should all be worthwhile for the consumer if you want to build your clientele.

  1. Optimize your Keywords:

Optimization of the keywords holds a lot of importance as it acts as a bridge between a consumer’s need and the product/ service provided by the marketer. The keywords in your advertisement decide the discoverability of your brand/ company, attract a quality audience, and also help you categorize your content. Google Ad optimization can be quite intimidating initially but with a little guidance and practice, everything starts falling into place. Once you have your keywords list combines, you can leverage them in several ways possible for example in email subject lines, the name of your company/ brand, etc.

As outlined in the Google Support study, if your Google Ads account is already established, you're familiar with the concept that keywords are the specific words or phrases individuals enter into Google during their search for desired information. These keywords play a pivotal role in prompting your advertisement to appear in pertinent search outcomes.

Since the type of marketing used at Google Ads is pay-per-click, an advertiser needs to exclude irrelevant search terms for their campaigns, or else they will be paying much more than what they will be getting. One should regularly look for new keywords to be added to one’s Google Adwords to produce a spur in one’s clientele.

  1. Stir Emotions with your Ad :

A common mistake made by the advertisers is not making the ad personal enough for the reader. Most people on the internet do not buy to fulfill their needs or base their purchase on logic; they are mostly surfing the internet and generally make impulsive decisions while shopping. For this type of visitor, it is important to bring them to action by using emotional triggers.

For example, ‘Adam’s Academy’ is a plain headline that does not evoke an emotional response but ‘Answer to All Your Academic Needs-Adam’s Academy’ is likely to attract more people because it caters to the needs of a special audience and makes it personal to them. Perry Marshall is an American marketing consultant who has stated many a time that leveraging emotions like disgust, anger, fear, etc is a great way to attract the attention of your prospects. In the nutshell, people depend upon their emotions when they make purchases and this helps develop brand loyalty.

  1. Use Statistical Data:

Statistical data is cardinal to advertising. Method research, campaign design, and campaign testing all include statistical data. This data provides additional information to your consumer and also makes your company/ brand look more dependable. Though the percentage of consumers who make a logical purchase is less than the percentage of consumers who buy impulsively statistical data is useful in attracting the former type of clients.

Drawing from the insights shared in the Words Stream study, substantial numbers often resonate effectively with users. Concrete data serves as a credibility indicator, capable of establishing a foundation of trust in the perspective of potential customers. This is exemplified by McDonald's utilization of the slogan "Billions and billions sold" on their signage, which strategically plants the seed of trustworthiness in the minds of consumers.

Advertisements that provide hard figures about the cost and the feedback from the buyers in the form of numbers are more likely to attract a greater audience and the ones who are more likely to buy your product/ service. This data is not only important for the buyer but also for the marketer. However, as this data holds so much importance, it is even more important that this data does not depict anything false. Campaigns or companies that are based on false data tend to wobble sooner or later and ultimately lose their clientele or may even face lawsuits.

  1. Learn from your Competition:

Spying on your competitors may help you tremendously. For this kind of espionage, you do not have to take an illegal route by dashing into the corporate headquarters of your competitors or by bribing one of their workers to give you secret data about their business. Tools such as SEMrush and Ahrefs are trusted by marketers all over the world as they make writing a good ad extremely easy and effective.

These tools can do keywords research for you, run SEO audits, track your competitors’ keywords strategy, identify and output various toxic links, and provide you with many other business insights. Yet entrepreneurs should be highly mindful of not copying marketing ideas from their rivals as this will not only harm the originality of the marketing industry but will also be damaging for their business in the long run. What they should do is to take inspiration from ideas that worked successfully and generate their marketing strategy along similar lines.

How Do Email Marketers Work Around Image Blocking?

In the past few decades, email marketing has transformed itself and has adopted many modern tactics to get the optimum performance of the campaigns run by email marketers. Email marketing has a reasonably heavy dependence upon the images.

These marketing images are intended to be seen by the viewers of various ads and messages posted by the email marketing professionals. On the other hand; numerous email programs generally block the images coming from various sources of marketing with the intention to keep the subscriber free from heavy image burdens, secondly to prevent the customers’ eyes from seeing unwanted images.

Email service providers usually add features with email programs that immediately block the marketing images to reach the users’ eyes. This image blocking occurs automatically as built-in features, therefore, the email marketing professionals need to keep this issue in their minds and also have to think about fixing these blockages.

The most important part of a message is its header where the images are generally added with; good email marketers give confidence to their audience to download the images attached to the messages.

Few tips and recommendations can help to get the highest performance from a preview pane; first of all, large images must not be positioned at the top or beginning of an email; if so happens, the preview at audience device will show blank and will lose all the interest of the viewer, however, use of smaller images preceded by text on the top of email can be a better option.

If images are added with titles, descriptions or captions; those will be attractive for the viewers to watch. Another option can be asking your contacts to add your address in their email list to avoid automatic removal of the images by email programs. The size of uploaded images is also a considerable point to avoid automatic image blocking by email service providers.

Hope you enjoy reading "How Do Email Marketers Work Around Image Blocking?" :)

1 Tip That Can Significantly Improve Your Online Marketing

Distinguish your Market

For any digital marketing strategy to work, you need to figure out the audience that your business will need to reach. You should be in a position to know who you want to sell your product or service to yourself. For example, you will need to assess your product or service and identify who will be more interested. You can go into particulars of age group, gender, interests, and even financial position. This may take a while but it will end up making your online marketing easier and more effective. Once you identify the outline of your customers, proceed to identify what platform you will use to easily grow your client base. This may involve participating in relevant forums, joining the right social networking platforms, adopting a more user-friendly website for your audience, and even creating more suitable content. Just because online marketing is a great way to grow your business, it doesn’t mean that you target all audiences.

One Email Split Test Idea to Accelerate And Boost Conversions

Questioning the recipient in the subject line

In the opinion of the communication experts, you can trigger an interest in the email, in the minds of the recipients, by provoking a question in the subject line. Even if you are not sure that your recipients will open the email and read it till the last, but, it is assured that they will take a look on the subject line, once they receive your email.

Therefore, it is right to say that the subject line works like a preface for the message in the email body to follow. Hence, you can definitely try, raising a question that holds relevance to the reader. But, before you do that, consider, if the recipient will like such questions in the subject line or not. If you are not feeling confident in this regard, it is better to make the subject line appear like a statement, rather than a question to the recipient.

One Landing Page Mistake That Can Kill Your Conversions

A/B test- Not done for the landing page

This testing process is always effective for the conversion of visitors into regular customers. Most of the businesses think that this testing gives them high value by optimizing the conversion rate.

Thus, for your landing page also, you have to do this A/B test. You may create two landing page versions, and then, compare the result from their A/B testing. You can easily find out the version, performing in a better way. You can randomly present those versions to the website users. It also helps you to have a statistical view of their performance.

Run the A/B test for a reasonable period. While you have done it for a very short period, you may not get an accurate result. However, when it continues for a longer period, there will be a delay in making the adjustment. Test the page at different times for the improvement of the result.

1 E-commerce Email Marketing Message That Boost Sales

The Order Confirmation Email

Order is always confirmed through emails, thus they are an essential part of the purchasing process. In any case, you can not skip the order confirmation emails to the customers. In email marketing, we don't let any email go to waste. Every email is utilized assuming some benefit to the online store. Users always go through the order confirmation emails as they have to check the billing information, costs and order status with tracking information. Now, it’s up to you how you redirect this massive traffic for your benefit.

You can link the order confirmation email with a video or a blog. It could contain the store's policy or relevant information. Another thing that is advised to include in these emails is asking for a review. You are free to ask the customers about the shopping experience in your online store or their future expectations from you. Any suggestion is also wholly welcomed.

1 Way To Sharpen Your Writing Skills And Copywriting Techniques

Avoid using boring words:

Using words in your draft that add no meaning to your content can be a hassle for your readers. Frequent use of such words in your writing can lead to a communication barrier between you and your readers. Because such are words are doing you no good in connecting with the masses.

Grammatically speaking such words are known as Filler words. The filler words are used to fill in the silence as we speak. They are words or sounds that are used to show a halt or breathing space in speech. There is no place for them in writing none at all.

At some point, we all are guilty of using filler words like umm, err, like, etc in our writings. We all struggle with it. You don't need an English degree for that matter; all you need to do is practice and ace it.