\ Freshen Up Your Spring Emails With These 5 Tips

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Freshen Up Your Spring Emails With These 5 Tips

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Spring tends to bring with it an atmosphere of freshness. It is a season that signifies new beginnings. Marketers can take advantage of this period to make the most out of their email marketing campaigns. For this reason, we have prepared the five effective tips that will help freshen up your spring emails and ultimately cause business growth. The general objective is to reinvigorate your email marketing strategy after the long cold months. It is imperative that you come up with new goals, besides exhibiting a positive attitude.

It’s time to plant an email seed

This should be approached carefully failure to which you are done for. A great way to kick start your email marketing campaign in spring is to use a well thought out theme. Utilize your creativity to develop an introductory message – the first one of a series of emails that will go out to your subscribers. The emails must revolve around a clear theme, initiative or mission. Make sure that these aspects have a direct link with the nature of your business. Do not underestimate the power of a themed campaign. It is what you need to keep your subscribers as engaged as possible.

The theme of renewal

Speaking of a themed email marketing campaign, you may want to create on a theme that focuses on renewal. It doesn’t have to be a complex venture. It could entail giving your website a new look or introducing a new feature. A new product offering would also fit with the feeling of renewal that is all over the atmosphere.

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Take advantage of colors

Apparently, colors are a critical tool when it comes to freshening up your spring emails. Colors possess this magical power to influence our moods. During spring, you want to make sure that you are using the right colors to invoke the right moods on your subscribers. Incorporate spring colors – green and yellow – to enrich your email templates. On the same note, provide your customers with beautiful things to look at. Send them emails containing graphic elements, gifs, videos or cinema graphs. This is yet another incredible way of keeping your list engaged.

Sponsor a contest

During the long cold months of winter, people are known to hide away in their homes or offices. Winter takes away all the motivation to go out and have fun. On the other hand, the warm weather of spring revives the active side of your customers or subscribers. Take advantage of the obvious atmosphere of positivity, hope, and energy. Organize a contest and encourage your subscribers to participate. People love free stuff. Allow the contest to run for a couple of weeks. Besides having fun, you will see how beneficial this strategy will be to your list of subscribers and sales.

Spring cleaning

As already mentioned, spring is a time of renewal. As such, spring cleaning isn’t such a bad idea. Take the beginning of spring as the best time to do away with all the products and services that have been pulling down your profit margins. If by mistake or consciously you overstocked some items, come up with an irresistible offer and then make it known to your subscribers. It is a great way of getting rid of non-profitable or less-profitable products.

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