Email Popups: 5 Do’s To Get Results

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  1. Have a clear call to action

Email popups can be short or long depending on your style and the content you want to convey. However, one thing that should always be prioritised is a clear call to action. Without a clear call to action, your email popup may not be as effective.

As indicated in the research conducted by Get Side Control, similar to your website and email content, it's crucial for the information displayed in your email popups to be straightforward and unambiguous. The purpose of your popup should leave no room for uncertainty. A lack of a clear call to action could potentially diminish the effectiveness of your email popup.

In fact, it is generally understood that an email popup should be short, clear and concise, with the call to action being the highlight of the email popup.

Still, even when it is the case, it’s not like you want to just throw around calls to action like you are giving orders to your website visitors. No, baby, it doesn’t work like that. Most people are going to ignore orders from strangers.

With that said, what’s really important is that your email popup should have a clear context. What is the visitor getting into and how will they benefit from joining your mailing list?

  1. Tease the idea of your benefit

As you can see, your email popup will be more effective when you have a clear context. This means that you need to tease your website visitors about the amazing things they can get when they become an active members of your mailing list.

Of course, don't be writing an essay for your email popup. This whole thing needs to be summarised in a creative way whilst maintaining clarity. Clarity with brevity is the best practice when it comes to email popups.

So, the key here is to be direct and straightforward with your information. For example, you can briefly tell what you do as a brand and why it's fun to join your mailing list.

You can also tease some benefits on top of actually providing free samples of what you have to offer. Of course, if you do sell something, then your email popup can mention an attractive discount!

  1. Deliver as you have promised

So, now you know that your email popup needs to be enticing for people to want to join your mailing list. You have needed to be clever with the incentive you are offering for people to do what you want them to do in the email popup.

Maybe you offer a discount code. Maybe you offer a free PDF of your valuable material from the course you usually hold. Maybe there is a bonus or freebie with a new subscriber's first purchase.

Whatever the case may be, it is important to deliver as you have promised. If a new subscriber finds that your incentive, for whatever reason, was not delivered accordingly, they may think very badly of you and then decide to unsubscribe right away.

According to findings reported by Convert, failing to fulfill your promises puts your brand's reputation at stake. Dissatisfied customers readily take to the internet to share their negative encounters with companies. Therefore, if you pledge an e-book, ensure it is easily downloadable and formatted for convenient access. Likewise, if you commit to providing access to a webinar, verify that the link is functional and accessible to those who have opted in.

All of your efforts will pay you nothing then. As such, try to always check if your email popup has incentives that are still in alignment with your currently ongoing email campaign.

  1. Pop your email popup at the right time

Email popups are such a wonderful tool that can help you gain new subscribers. But they can be quite tricky, you know. You don’t want your email popup to be an annoying element of your website!

In accordance with research published by Optin Monster, numerous website visitors find it frustrating when email popups interrupt their reading experience while perusing an article or blog post. Have you ever encountered a situation where, upon visiting a website, you are immediately confronted with an email opt-in popup? It can be irksome and is not an effective approach to encourage people to subscribe.

There are plenty of website visitors who get annoyed at email popups that appear right as they are reading an article or blog post. Doing this kind of thing can be really unfortunate because people come to your website for certain information, right?

They want to get to that information or whatever they are looking for first. If your email popup appears the first second someone lands on your website, this could only hurt your credibility.

On top of that, people with great focus will simply ignore and close your email popup so they can get to the thing they were looking for in the first place.

  1. Customise your email popup

Did you know that your email popups can be customised? Yes, you can actually customise the content of your email popup based on where a website visitor has come from.

For instance, it is possible that someone has landed on your website through a link they found on Pinterest. In this case, the email popup that appears to them can mention this!

You can say hi to them and acknowledge that they are a Pinterest user, then you offer something that will be attractive to someone who uses Pinterest and use that as an incentive to join your mailing list.

This method can be used for other sites and social media platforms, too. When you do this, your invitation feels more personal and relevant.

The key to making this an easy task is to use an email marketing service that can automate this customisation process for you.

Hope you enjoy reading "Email Popups: 5 Do’s To Get Results" :)


One Fresh and Fun Ideas for your Newsletter

Business History

The business history of the business also attracts readers to a great extent because it increases customer satisfaction. The newsletters containing business history may prove the number one choice of the readers because it tells them details of the business and its profits over the period of time. I always prefer to write about great events that the business has arranged and the products or milestones achieved in that event. Company Anniversaries are very good events in this regard because these anniversaries always bring something big for the customers.

Add the success stories and leave the failures. Also, briefly describe the lessons your business derived from the failures. This will attract even your competitors to read your newsletters and devise ways to gain maximum competitive advantage. One of the benefits of writing business history in the newsletter is that your shareholders, customers, employees, and management acknowledge your hard work and try to follow you.


Here Is The One Auto Responder Tip That Would Turn Every Article You Send Out Into A Cart Item

Keep your promises

After meandering through the labyrinth of coercion and commitments, you eventually build a large subscriber base. The followers are eager for your leadership, and you must demonstrate this trait.

The most pressing is to keep your promises. Otherwise, you would be mistaken for a fraud. Therefore, only promise what you will deliver.

In case your blog is about exercise tips and healthy meal plans, your welcome would mention this. The new clients will consider this as a promise from you. As you develop subsequent communications, they expect your emails to take this path.

Therefore, ensure you dwell on these topics as you progressively nurture newcomers into your fold. But if your auto response messages rev off this path, and start emphasizing on fashions or home décor, for example, then you fail to honor your initial promise.

The outcome is of this mistake is disastrous. You will disappoint your team, as well as erode the confidence the readers had on you.

One Tip For Designing Effective HTML Emails

Be sophisticated with your use of image

Of course, adding images to your email can be a great advantage. Images brighten your email whilst adding just that touch of personality and sometimes, a picture can deliver so much more than words. It is important to choose an image that is not only relevant to your content but also delivers the psychological response which you desire to get from your readers.

Pair your image (or images) with a good call-to-action approach for maximum effectiveness. Try to use banners with typography as well, but only where you see fit. Always be reminded never to be too cramped with your use of the image, otherwise, your recipients might just skip ahead and not get the message.

Overuse of image may also make your presentation look cluttered, which is something you want to avoid at any cost. A professional, polished outlook will almost always be the style you want to go with.


One Automated Email You Should Be Sending Today

Our App Hits the Stores

It is important to facilitate your customers with easy access to your online platforms and no other medium could do this better than an App.

People are more comfortable with smartphones as they can use them anywhere anytime. If you only have a website, your customers will only visit them when they are using laptops or PCs. In other words, the traffic to your website is depending on the customer’s availability of time and place.

The news of the App spreads quickly but you don’t have to wait for that. Just send an email updating the customers about your App, where to find it and what does it offer to make things easier for them.

You can offer discount codes to the App users, a special coupon for first purchase via the app, or an On-the-Go Gift for the app download. It will surely keep the customers coming back to see what’s new on offer.