4 Emails You Need To Get People Showing Up Live On Your Webinar

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When it comes to webinars, you are promised to be able to make tons of money with them. However, it takes a lot of time, patience, hard work, not to mention the struggle for perfecting the content and reaching out to the people out there.

It takes ages to prepare the perfect webinar content. One spends day and night, creating the registration page and invitation email for people to understand the value of the webinar. They also have to come up with the right topic. Even then, they stand very far from fulfilling their purpose i.e., getting people to show up live.

The precious time you spend on your webinar preparation goes to waste if people don’t show up live, and without this, you can’t build a connection with the attendants. In contrast, showing up live on the webinar means more interaction with the attendants and, hence, more chances of selling your product. So we have prepared a guide to show you the right way to make people not only register for your webinar but also committed to showing up live.

First, send out a series of emails. This is known as the ‘on-boarding’ sequence. Remember, this doesn't include the webinar reminder emails. Those are sent out by your webinar platform.

Secondly, promote your webinar—ideally five days beforehand. This makes it more likely for your live ratings to go up. When attendees connect with you and each other, social-proof and credibility are no longer a problem. As a result, the KLT goes through the roof, and your sales start taking place.

We also strongly recommend sending out these four emails:

  1. Thank Them for Signing Up

Your audience and email list is a major influence on your overall marketing. These readers are important to your business, and you need to tell them about it. When your readers feel appreciated, they would like to stick with you in the long run. However, to show your gratitude, you need to communicate it to them.

HubSpot provides valuable advice, suggesting that in your thank you email, you can reiterate the essential points and benefits of the webinar to remind your subscribers. This reinforcement can strengthen the perceived value of the webinar and increase their likelihood of attending future webinars. Notably, a study by Constant Contact indicates that thank you emails enjoy an average open rate of 52% and an average click-through rate of 15%.

This is what thank you emails do. Here timing is really important, and you provide your reader with a sense of belonging and appreciation. Send an email where you thank people for signing up as soon as they do. Also, commend them for being ambitious towards their goals, decisiveness, and taking real steps towards success. Plus, briefly explain why attending live is important and how it will improve their future experiences. You can include bullet points for the benefits. Additionally, reassure them that their time spent on the webinar will be worth every minute.

  1. Tackle Their Reluctance

People are often skeptical about the value of live sessions. They think it would be just another mundane session, and they will have to sit through boring promotions. Now, it’s up to you how to convince them into thinking your webinar is valuable, different, and, most importantly, effective.

In your email, talk about their confusion or objections, and handle them tactically. If they are scared to start a project, and you promised to help them through your webinar, first help them clear their mind about it. Make sure they understand what the seminar is about. Usually, a lack of understanding is what keeps them from joining the live. The second thing is to make them feel welcome. Many people feel that they will just be listening to others doing stuff without them having any say in it. Then, reassure them that attending live will give them the boost to start their project with more confidence. This will confirm their attendance in your live session.

  1. Promise Results

Time is valuable, and your readers would not like to use it on something that is of no benefit to them. Usually, whether a live was beneficial or not is decided by a comparison between the gained results and the promised results. You need to make sure to keep this difference as minimal as possible.

Using your email, show a picture of the perfect future they have in their mind and how attending live will help them get there. Motivate them by sharing real-life stories of struggle and how perseverance made someone get to their destination. If you have testimonials of other people who have benefitted from your program, include them. Assure them that they will definitely get the expected results and how they would feel afterward.

According to BeaconLive, when you commit to delivering results in your webinar, you're essentially conveying that your webinar is a valuable investment of your audience's time and attention. This can serve as a compelling motivator, especially for individuals seeking solutions to their challenges. When people recognize the potential for valuable takeaways, they are more inclined to take action. Promising tangible results can also instill a sense of urgency, as individuals will want to ensure they don't miss out on the opportunity to benefit from your webinar.

Then in the next step, you need to make sure that they actually get their desired results. If they do, there is a high chance they will consider joining in your future lives as well.

  1. Let Them Participate

What makes a webinar boring is the lack of interaction. No matter how interesting the content is, if any viewer has to sit through an hour of various people speaking and giving demonstrations, the interest will be lost eventually.

It may even distract the viewer from the main message. To avoid this, you need to spice things up and make sure to keep your viewers involved. There are plenty of ways to make that happen. For example, you can send a workbook via email that has an overview of the webinar.

The workbook must have easily answerable questions related to the topics of the webinar. Being able to answer those questions would motivate them to come live. Design your workbook well by matching it with your slides and ask people to have its hard-copy beforehand. Then as the webinar begins, encourage people to use it, so they feel connected to you and follow the message.

You can also extend the excitement by posting teaser snippets of the webinar across your social media platforms, motivating your followers to sign up. Consider running engaging contests or giveaways to boost anticipation. Additionally, according to insights from the Aspiration Marketing Blog, leverage chat functionalities to facilitate Q&A sessions and live discussions during the webinar, fostering interactivity that injects dynamism into your presentations and maintains audience engagement throughout.

Hope you enjoy reading "4 Emails You Need To Get People Showing Up Live On Your Webinar" :)

One Fresh and Fun Ideas for your Newsletter

Themed Horoscopes

You can also increase the interest of customers, employees, and all others in your newsletters by inserting themed horoscopes in it. This will not only make it colorful and attractive but will also bring more customers. There are many people who like to see and read horoscopes. Even a great number of people believe in them. Therefore, including these horoscopes in your newsletter can bring as many customers as you like. There are a lot of horoscopes available and the selection related to your business or product depends on you.

Writing horoscopes, career horoscopes, and gardening horoscopes are some of the mostly used horoscopes. Most of the businesses are using these horoscopes as fun to entertain their customers and employees. Try to use the horoscope that has an underlying message because many of us understand the meanings underlying the horoscopes. These underlying meanings leave a great impression on the minds of the newsletter readers and increase your sales.

1 Way To Build Your Business Online - Utilize online advertising

Just like in the world of offline, there are many opportunities for advertising. You can advertise your new business through various methods such as Google Adwords. Don’t underestimate the power of social media ads either. Twitter and Instagram are great places to advertise your business through paid ads. You can also promote your own business through your pages!

Here Is The One Auto Responder Tip That Would Turn Every Article You Send Out Into A Cart Item

Provide honest and open terms and conditions policy

This is one of the more serious aspects of any relationship. And it’s what makes or breaks online interactions. Naturally, therefore, auto-response services are not insulated against these factors. Being that they are almost controlled by bots, the terms and conditions in them are rarely reviewed.

But it’s in your interest, as an auto-responder author, to ensure that you are on the same page with your future customers from the beginning. Obviously, this is what defines your relationship and must be clearly understood by both parties.

Once you start communicating, you will definitely come across some privy details regarding your clients. Further, you may acquire their personal data during financial transactions. Yet the customers want to appreciate that what you know about them in the course of a normal online transaction will not get through to a third party.

Therefore, it’s obvious that you reassure them of these facts. It’s only through your terms and conditions that these aspects will be made contractual and enforced. Simply add a link to your privacy policy within your publications for clarity.

One Tip For Designing Effective HTML Emails

Check your email on different email clients

This one might be just a little bit of extra work for you, but surely, you want to be assured that your hours of hard work designing an effective email newsletter pay off. You could be spending a long time making sure your email is displayed nicely on your own device and email client, but what are the chances that it is going to appear slightly misaligned on another email client?

Your best bet is to test and test and check again, whilst making adjustments as you go along. Once you have got a grasp on what works and what does not, the next time you design your subsequent emails things will be a breeze in the park. Always check how your newsletter appears on different ISPs and especially, do a test drive on email clients like Outlook, Gmail, AOL, and other popular ones to avoid errors.

Don't forget to check on mobile devices as well!

One Automated Email You Should Be Sending Today

We’d Love to See You Back!

People tend to lose tracks easily thanks to the scores of apps and a hectic routine. It is a good idea to keep reminding those old subscribers by telling them that you’d love to see them back to your website or app.

This strategy works best if you still don’t have an App. Returning to the website often requires reminders and you need to take responsibility.

Even if you have an App, remind your customers to download the App for easy access and better experience.

The email content shouldn’t only focus on the reminder. It must contain something appealing for the customers. Perhaps a new launch, an upcoming event, or the discount offers may serve the purpose.

Try not to be too frequent. Schedule these reminder-emails wisely. A fortnightly reminder is perhaps the most suitable move. Try sending these emails after the office hours. People often tend to ignore the emails which arrive during the busy hours.