5 Tips To Design UX-Friendly Mobile Pop-Ups That Convert

HOME / AutoResponder Resources / 5 Tips To Design UX-Friendly Mobile Pop-Ups That Convert

Welcome guest. Table of Contents

Have a nice day!

  1. Exit-Intent Pop-up

An Exit-Intent Pop-up is a prompt that appears on a user’s screen when they want to terminate a page or exit a website. It’s intended to remind the reader that there are some benefits in staying on that site or page.

Before your website visitor decides to close the browser, a message pops up instructing the reader to continue being on the site.

Some may be attracted to the offer and may stay on the site. When this happens, the visitor takes longer on the site. Besides, they may continue reading the email, reaching the CTA section.

When this happens, they may either engage the product promoter for additional information or share the information with others outside the site's subscription base.

Both ways could eventually lead to sale conversion or additional leads. You may be tempted to use these pop-ups well before the reader even decides to terminate their visit.

Statistics reveal that exit messages outperform other types of popups in terms of conversion rates. Exit popups, in particular, typically yield an additional 2 to 4% conversion rate from your website visitors. As stated by Conversion Sciences, employing exit-intent popups can potentially "save" between 10 to 15 percent of visitors who would otherwise leave your site.

But this action is counterproductive. Google has developed an algorithm that penalizes you with poor ranking when you design a poor pop-up strategy.

  1. Pop-ups Size

Another pop-up strategy likely to increase your conversion is an honest popup. A popup shouldn’t mislead the visitor into accessing the wrong page or make a false promise.

Popups shouldn’t intrude on the visitor. It means that when a reader has opened a page to enquire about a certain service, a pop-up ought not to prevent the viewer from commencing this action.

Besides, the pop-up size matters. An oversize pop-up blanks the entire screen, preventing the reader from viewing whatever details they were seeking from the page.

A pop-up shouldn’t interfere with the site visitors' experience. Yet some pop-ups are mandatory.

These include age restrictions or cookie compliance requirements. Even though these could prevent the reader from further reading, the popup code should be set in such a way to the page indexation remains intact.

Any attempt to redirect the user to another site or page may cause the user to exit even faster,

  1. Easy-to-close

Popups are structured to promote online sales deals. They do this by capturing the attention of the reader. Once this is realized, a popup would encourage the reader to decide in the CTA segment of the document.

When it appears, the visitor should have the option to close it. A pop-up hence should be easy to close. 

A difficult popup to close may be frustrating. When the reader is unable to close a pop-up, they could simply ignore the site, and delete the email.

They may decide to minimize the popup as the last option out of frustration. This creates a negative opinion among the visitors.

As such, they may ignore the brands or leave nasty comments. Any bad comment is likely to cause a drop in ranking.

This isn’t the result you were seeking when you developed the pop-up strategy in the first place.

  1. Don’t start with popups 

Another bad way to execute the popup strategy is to let it appear immediately after a reader accesses a web page. Let the reader enjoy the topic before your site can follow up with a popup.

EngageBay highlights that the immediate appearance of a pop-up can disrupt the user's browsing experience and obstruct their access to the content they initially visited the website for. This interruption can lead to frustration and a decreased likelihood of visitors staying on your website. Immediate pop-ups are commonly perceived as intrusive and irritating, potentially overwhelming visitors with marketing messages and diminishing their willingness to engage with your website.

Google analyzes the read pages to establish how long a visitor remains within the site and compute how many readers clicked on the CTA button.

During this process, you may notice that a pop-up is launched on the first page. When this happens, it prevents the analytics from working perfectly. 

Due to the lack of proper computation, the analytical software may downgrade the page, viewing it as being desperate and pushy.

To safeguard against the downgraded organic ranking, avoid running pop-ups immediately after a viewer accesses your site.

Still, make sure that the pop-ups are adding value to the clients. Even if the pop-up is located on the right page, no visitor will click on it unless it offers them value for money. 

  1. Relevance

You may already know that mobile devices continue to play a significant role in digital marketing. Thus you must consider this avenue when developing a winning popup strategy.

In so doing, your guiding mantra with the mobile interstitial should be relevance, position, and timing. A mobile popup can help convert a lot of visitors into sales. 

But the pop-up should address the peculiar needs of the visitors. When discussing dresses, a pop-up that details a car feature is considered to be wrongly placed.

Thus a pop-up must be relevant to the product being discussed. On the positioning, a popup shouldn’t be at the center of the page or too large to prevent the user from reading. 

Instead, it should appear at the side of the screen in a reasonable size to alert the reader, but not disrupt the visitors’ enjoyment of the page.

According to the Content Marketing Institute, numerous ad blockers are programmed to automatically block pop-ups that are excessively large or appear too frequently. To mitigate the risk of these pop-ups being blocked, it's advisable to maintain their size and relevance. The last thing anyone wants is to be inundated with oversized, irrelevant pop-ups. By keeping your pop-ups compact and pertinent, you can enhance the user-friendliness of your website and heighten the likelihood that users will genuinely read and engage with them.

Regarding the timing, a pop-up should only appear as the visitor considers exiting the page.

Hope you enjoy reading "5 Examples Of Using Email Countdown Timers To Increase Conversions" :)

Are These Email Messages Missing From Your Inbox?

No, the article does not indicate how to recover your email messages which have disappeared out of blue. Instead, it tells about the overlooked email marketing types.

Email marketing is an act of sending email messages to people with the general intentions of raising brand awareness, gaining trust and loyalty from potential or eventual regular subscribers, and requesting business partners. It is divided into two types: transactional emails and direct emails. Transactional emails are email exchanges between a sender and a recipient, usually to confirm account notifications and answer questions from subscribers, whereas direct emails involve sending promotional messages and newsletters to them.

Although remaining related to the aforementioned two major types, these specific email marketing types are often overlooked:

  1. Product Update Email

People are not fond of receiving the email showcasing the recently updated favorite goods very often, so most companies only send it weekly or monthly. Creating this kind of email requires a few related images and brief yet clear headlines and descriptions.

  1. Re-engagement Email

You want to win back your subscribers by reintroducing your brands via email, but you encounter several problems in your effort, including:

Even experts rarely discuss it although they do consider it a rather viable promoting campaign method. Return Path, an international email data solutions provider, once conducted research about email win-back programs, in which they received the campaign emails from 33 retailers. Return Path then discovered that while the rate of the win-back program emails placed in the inbox was 92 percent, only 12 percent of them were read by the subscribers receiving them. The result was considered as relatively good, however.

The more effective ways to re-engaging your subscribers are:

  1. Post-Purchase Drip

It is an email sent after a product has been purchased in order to provide more detailed tips and ideas regarding the product’s usage and learn the subscribers’ particular demographics and interests.

  1. Dedicated Email

Also called ‘standalone email’, a dedicated email contains one offer or message, an invitation to an industry event, for instance. The email is easy to build and measure, considering that it totally focuses on one information and does not really need images to separate paragraphs, but you may also find difficulty in scheduling it as it is sent only when you want to promote a product or announce an event, and you are unable to offer more well-known products/events.

Hope you enjoy reading "Are These Email Messages Missing From Your Inbox?" :)

One Fresh and Fun Ideas for your Newsletter

Pre-Sale/ Pre-Registration Alert

Another very good technique employed by a business or a company is writing about pre-sale and pre-registration alerts in the newsletter. People often remain in search of these types of alerts because taking part in these means that the people taking part in pre-sales and pre-registration will get the product first of all. There are many companies that announce special discounts on pre-sale of certain items and people rush to benefit from this discount.

The newsletters containing pre-sale alerts are much common in the tech industry. Most of the mobile manufacturing companies arrange pre-sale events to attract as many customers as they can. Similarly, you can allow the first 100, 500, 1000, or more customers to register for free to your website or to any event being arranged by the company. Thus, these types of newsletters are also attractive for the public because they read about various alerts and actively participate in these.

1 Way To Build Your Business Online - Build a website

In this gadget era, people access every kind of information online before they jump into a physical purchase. That’s why it’s important to have a website that provides complete information about your business profile. It should tell who you are and why your product matters for the customers. Make sure the website is optimized for mobile access, too.

Here Is The One Auto Responder Tip That Would Turn Every Article You Send Out Into A Cart Item

Keep them tuned up

The main reason for a subscription to your site is to provide valuable information to keep your clientele glued to it. But unfortunately, if you are of a habit of sending out emails on a daily basis, you may be intruding into your readers' personal space and angering them.

Your subscribers are people with other things to do with their daily lives and have issues already on their tables. So don't expect that they will take your daily deliveries so kindly ? however good the contents are.

Annoyance will lead to many of them hitting the unsubscribe button. Further, the more polite ones will just ignore your posts and continue with their pressing chores.

To avoid this scenario, try spacing the submission of your newsletters every fortnight. Not only with this reasonable duration give you time to research on your titles well, but it will also whet your subscribers’ appetite for valuable information.

One Tip For Designing Effective HTML Emails

3 columns maximum

Given that your maximum display is restricted to 600px - 800px of width, it is best to work with 2-3 columns at max. More than that and you might be just creating a visual clutter for yourself.

Several studies have revealed that a reader's eyes are usually more strongly attracted to a visual stimulus coming from the left side. With that in mind, put your images on the left pane, then your text on the right side of the pane. That way, you get your visual message first, which is a more impactful message sending than simply using texts.

That's why you also want to put extra thought into the image of your choosing. Make sure the image goes well together with the content of the text. Use your text to amplify the power of the image, and use both your image and text to persuade readers into taking an action.

One Automated Email You Should Be Sending Today

Save More on Our New Offer

Upselling does a great job, especially for accommodation services. The hotel booking sites make the most of it. The emails contain an offer telling the customer how they can save big by buying more. For instance, discounted prices on a prolonged stay at the hotel.

The good news is that upselling emails also result in high open rates. The title of the email is still important. As soon as the receiver notices something new on offer, the chances of opening the email increase.

The campaign can achieve greater success if the landing page is also updated accordingly. They simply click on the link to have a look. If there is no link in the email, the customers will seldom care about inquiring more.

Upselling suits the commission based services and this is why the scope of this strategy is limited. But it is a tried and tested technique and was traditionally used by the call centers.