Should You Use Emojis In Your Email Subject Line?

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Every email is sent with a purpose, which is to grab the attention of the subscribers. The senders strive their best to make their email stand out amongst others. The most essential part of any email is the subject line when the subject line is boring; then your email will not get attention from the subscribers. Whereas, an exciting and catchy subject line can intrigue the attention of the subscribers, and your click-through rate also increases.

The question is: Should you use emojis in your subject line? The answer is: Yes, you should. Emojis will not only grab the attention of your subscribers but will also make them engaged with your platform.

What does research have to say about this?

The increase in using emojis in the subject line has become popular among many email marketers. According to research by Appboy Emoji Study in 2016, it was revealed that the open rates increased by 15% for the subject lines containing emojis.

Also, according to NetHunt CRM, the primary rationale for incorporating emojis into email marketing lies in their substantial impact on key performance indicators (KPIs) such as open rates, click rates, and response rates. A study conducted by NetHunt CRM found that emails featuring emojis in their subject lines exhibit a 56% higher open rate when contrasted with emails sporting plain subject lines.

Mobile Marketer conducted another research, it was revealed that the email is having emojis had a 66% higher open rate. In 2017, about 5% of subject lines had emojis in them.

What are the benefits of using emojis in the subject line?

Incorporating emojis in the subject line has a lot of benefits. It will make communication more friendly. Some of the benefits are listed below:

  1. Grabs the attention of the subscribers:

In this advanced world, everyone loves to use emojis, and today humans feel more emotionally connected when emojis are used. Almost every marketer is trying to hook the attention of the subscribers. So, to grab the attention of each subscriber can be quite tricky these days. That’s why using emojis in your subject line can help you stand out among others.

According to the Search Engine Journal, various studies have indicated that emojis are effective at capturing attention, directing the reader's gaze towards the subject line. Consequently, this can lead to an increase in the open rate, as individuals are more likely to click on the subject line once they have noticed it. The available data suggests that incorporating an emoji into your subject line typically, though not universally, enhances your open rate.

  1. Makes you appear approachable:

In communication, it is essential to make it friendly. By using emojis in your emails, you will look friendly to your subscribers, and they would love to stay updated with your mails.

Moreover, your subscribers are humans, so they need to be emotionally connected with you, and you can do that by using emojis.

  1. They humanize your emails:

As your subscribers are humans, so before sending out any email, you should check if it is exhibiting any emotions and personalization. An article featured in Markettailor highlights the transformative potential of emojis in enhancing the personality, emotional resonance, and clarity of your email subject lines. They can imbue a human touch and elevate your emails, ensuring they shine amidst the cluttered inbox. When selecting emojis, it's crucial to carefully weigh your audience, brand identity, message, and objectives.

By personalizing your emails, you can promote your brand at a new level, and it will also help you to boost your sales.

  1. They evoke emotions:

According to a lot of studies, it is revealed that emojis can help to evoke emotions in humans. As you can also observe that people are using emojis to convey their happiness, sadness, and condolences. The same is the case with the emails when you use emojis; you are making your subscribers emotionally connected with your platform.

Therefore, every email marketer should try to use emojis in their subject lines. If you genuinely want to stand out among others, then you should follow these simple steps!

Hope you enjoy reading "Should You Use Emojis In Your Email Subject Line?" :)

One Fresh and Fun Ideas for your Newsletter

Notes of Thanks and Appreciations

Adding sincere notes of thanks and appreciations can also make your newsletter interesting and attractive for customers, employees, and top management. These newsletters encourage the customers and employees to perform their best and increase the worth of the business. Many businesses and companies reward their employees and customers with letters of appreciations to recognize their role in the success of the business. Writing some words of appreciation encourages the employees.

A few sentences of thanks can impress the customers a lot and attract them to bring even more customers and also actively take part in various activities of the business. You can also make the newsletters more attractive and colorful by writing these notes of thanks and appreciations in colorful ink. Appreciation for employees brings many positive changes in their behavior and arouses their interest in the business. Similarly, appreciation of the audience after the conclusion of any event also impresses the people too much.

1 Way To Build Your Business Online - Offer free trials

For a new business to get recognized at all, you need to allow as many people as possible to get interested in trying your product/service. You can set a period of time in which you offer potential customers access to your products or services free of charge to attract new customers.

Here Is The One Auto Responder Tip That Would Turn Every Article You Send Out Into A Cart Item

Rewards loyalty points

From your childhood years, small candy gifts have made you work harder and solicit greater confidence in your friends. And this trick is not about to change any soon. That’s why rewarding your loyal subscribers with small tokens may actually boost their readership.

Even though outright selling is not entertained, providing free or discounted coupons every now and then to your consistent customers will enhance your relationships. Moreover, other normal reminders and small compliments on certain days are likely to elicit similar feelings.

Therefore, do not be shy at sending complimentary online cards on occasions such as Fathers’ Day, Mothers’ Days, Easter greeting, et cetera. Another approach is to provide a free newsletter after they have purchased ten or twelve copies.

These little gestures indicate that you really care about your customers. It also shows that you are there for them when they need you. Besides, it makes their patronage feel valued.

One Tip For Designing Effective HTML Emails

Distinct CTA

After every single detail, you have put into designing your HTML email, you want to make your call-to-action stand out most of all. At the end of the day, you want to stir your subscribers into action. So, not only the placement, you need to make a big design that stands out as well.

It would be even better to create a button where people can figure out that's the exact spot to hit to get to the designated item/service. Make your CTA button impactful and persuasive. In the case that your CTA is comprised of a sentence, then you can make it stand out by, for example, going with larger font size or using different typography.

Nowadays, people mostly open emails on a mobile device, so make sure the size of your CTA--be it a link or a button--is large enough for touchscreen navigation.

One Automated Email You Should Be Sending Today

Your Transaction Has Been Successfully Processed

You must send the transaction notification as soon as the transaction is processed at your end. This must not just be a lengthy detail of the transaction. It must begin with the gratitude, thanking the customer for trusting your website.

It might seem like an extra effort but it adds to customer’s satisfaction. You may add some information about the product/service purchased by the customer updating him/her with a brief about unpacking and handling the product or the installation guide for the software.

There is a secret benefit which most of the marketers overlook. People these days love sharing each and everything over social media. I’ve seen scores of social media accounts uploading the screenshots of their recent purchases. This free publicity is a huge bonus when it comes to bringing in more customers. You can use the buyer's psyche to great effect just with a little extra effort. There is nothing more convincing than the word from the customer.