Overcoming Common Email Marketing Obstacles

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Email marketing is the most effective way to get fame for your brand, but the first email marketing campaign would be the greatest challenge for each marketer. When you overcome these common obstacles, you can gain the full potential of email marketing at first attempt.

Here are some fundamental problems and solutions.

Challenge 1 – Poor personalisation leads to estranging of customers

Lack personalisation makes your subscribers ignore your emails. Remember that your intention is not only reaching the inbox but also your subscribers' heart. Here are some simple tips for perfect personalisation.

Studies say that using the subscriber's first name in the subject line increases the open rate by 20%. Do not overuse their name because it creates a weirdness in your email. Proper timing is a hallmark point for successful marketing. Send the relevant contented email at a suitable time.

As per information from the InstaPage Blog, it has been noted that 82% of marketers have observed a rise in open rates when implementing email personalization. In comparison to non-personalized mailings, promotional emails with personalization experience a 29% increase in unique open rates. Moreover, when compared to non-personalized mailings, personalized promotional emails achieve a 41% higher unique click-through rate.

Challenge 2 - Emails are not mobile-friendly

You can't always predict precisely the device which is using by your subscriber to read your email, so your email must be optimisable to any device which in use. The entire screen fit makes the ease of reading. Use an adaptable email template, so you don't need to worry. In any device, your email will look great.

If you write 3 or 4 sentences continuously, it gives a wordy feel for your emails so maximum try to keep your sentences and subject lines short. Never forget to separate your email with headings and subheadings. It helps to gain attention at first sight.

Challenge 3 – Unclear targets and not hitting the goals

A marketer often makes the above mistake. Success is not possible when you have erroneous goals and KPIs. To overcome the above issue, first of all, you have to analyse your key performance indicators.

Each email campaign has different objectives, such as gaining leads, getting feedbacks, announcing offers and new product introduction, etc. Set your goal is more important than sending emails. Remember that a clear explanation of your intention must display through your content.

According to insights from The Markettailor Blog, having well-defined objectives is crucial because they serve as the yardstick for gauging the effectiveness of your campaign. Without clear objectives, it becomes challenging to discern what is functioning well and what needs improvement, making it difficult to make essential adjustments. To address this, it is essential to ask yourself: "What are my specific goals for this email marketing campaign? Am I aiming to drive more website traffic, generate leads, or increase sales?" By being specific about your objectives and understanding how to monitor progress and evaluate success, you can ensure a more effective email marketing strategy.

Challenge 4 - Low-level email performance

Decreased email performance badly disappoints every email marketer. Each metrics of production is essential for successful marketing. You have to improve every performance indicator, step by step. There are different percentage rates for each parameter. You have to achieve them at each stage. Segment your email list.

A typical email never impresses personally. Send categorised emails to a particular audience. The dynamic email content is another excellent trick to increase the metrics' act. Dynamic content's call-to-action option helps to upsurge the click-through rate. Winning subject lines grow open rates.

There are more other challenges like no time to grow your email list, a high rate of unsubscription, and poor deliverability, But these challenges happen after one or two email campaigns

According to Campaign Monitor, you can use segmentation, personalization, dynamic content, and storytelling to customize your email content based on your subscribers' data, behavior, and preferences. This will help you create a more meaningful and memorable connection with your subscribers, increase their engagement and loyalty, and improve your email marketing metrics.

Never feel ashamed to make mistakes. Mistakes are the steps to reach a fruitful email marketing. A good marketer never forgets to learn continuously. When you overcome the above problem, you can trounce other things. Do not let the challenges to make your business go down.

Hope you enjoy reading "Overcoming Common Email Marketing Obstacles" :)


One Fresh and Fun Ideas for your Newsletter

Case Studies

Every business may have to face some problems at any stage of the business. The customers, the investors, and the employees always show their interest in the solution of these problems. A case study is a solution to these problems. The newsletters containing case studies are attractive for employees, customers, and investors because they read about the solution to their problems. The case studies are also attractive for competitive firms because they also seek a solution to their problems.

Also, they come to know the weaknesses and strengths of the businesses and gain a competitive advantage. These types of newsletters can also be made attractive by highlighting the case studies so that the readers can instantly read through the lines. Highlighting these case studies can also make the newsletters attractive. Almost, all the businesses release their case studies from time to time to satisfy their clients and customers.

1 Way To Build Your Business Online - Pop-up store

While doing business online has a lot of perks, you should consider participating in the hype of pop-up stores if what you’re offering is a physical product. Pop-up stores are a great way to connect with customers in real-time, meanwhile, the cost of maintaining a store for a short period is considered manageable.


Here Is The One Auto Responder Tip That Would Turn Every Article You Send Out Into A Cart Item

Educate and inform

This perhaps is the most critical tip to creating a good auto-response pitch. The message contained therein must be informative. Otherwise, there is no reason for your potential clients to subscribe to your site.

To attract new customers and keep the old ones, you need to get creative. But maintaining creativity is not easy. You need to stay relevant. Hence, the details you write must exhibit professionalism and mastery of the topics.

The articles contained in the pamphlets should portray you as an expert in the field. Further, the write-up must be circulated in an enticing yet straightforward manner. Also, the relayed information should provide a forum for educating your readers.

When your regular press releases conform to the above factors, you will realize that additional new sign-ups will consider your site. And with the existing ones staying put, your overall clientele base subsequently explodes. You can thank your autoresponder for this astronomical growth.

One Tip For Designing Effective HTML Emails

Use people

That means: use photos with people in them. Several studies done by various brands have shown very strong results pertaining to the effective use of images with people in them. These brands offer either products or services and the results are pretty consistent. Both traffic and conversion are significantly affected by the strategic use of displaying a person or people anywhere on their website.

However, there's a trick here. You can't be using any random photos of people doing something that is not related to your brand. With your email newsletter, it would be a good idea to put up a picture of someone whose eyes are directed towards your call-to-action. Studies have shown that readers often follow the direction the model's eyes are looking at.

Of course, your model could be shown gazing into nothingness in the background, but make sure your CTA is located within the model's range of sight so your readers get directed to look there as well.


One Automated Email You Should Be Sending Today

Meet Our Team

Some businesses really need to involve the customers because of the nature of their services. For instance, the CyberSecurity agencies need to satisfy the customers first through a briefing and a bit of insight into the process.

If you are running such an agency, for instance, an Interior Designing Agency, or an Architectural Design Service, you need to first win the confidence of your client. This is where the team meeting comes important in which the team members have to explain the ins and outs in front of the potential client.

Inviting your customers to the team meeting is a good idea as it allows your team members to know more about the customers. The communication allows you to know what exactly the client is looking for and how your team can fulfill their requirements.

The email suggests to the receiver that your team is much confident. It shows the professionalism that is an important factor for all the customers looking to select the best option.