4 Ways Interactive Content Can Up Your Email Marketing Game

HOME / AutoResponder Resources / 4 Ways Interactive Content Can Up Your Email Marketing Game

Welcome guest. Table of Contents

Have a nice day!


Is the email marketing game boring? If your answer is yes, this article is for you. Interactive emails not only increase the engagement rate but also make the content more compelling and delightful. It is vital to follow some tricks to reach high through interactive emails. Here the four ways.

  1. Say Hi to GIFs in your content

A verbose email never makes any performance. Don't be wordy always. Bring color to your emails by using clever images. If an image is worth a thousand words, then GIFs definitely say more than that. GIFs are the best alternatives for too many words. There are a lot of tailored GIFs on the internet, but creating your own is the best feature.

It is a known fact that people skim through online content instead of thoroughly reading. If you can get your main message through, that will make the email worth it. This is where GIFs come in. You can use the GIF to highlight your email's main content because a gif can't speak a lot, but it can grab the reader's attention.

When your brand targets a young crowd and technology-lovers, use gifs with no doubt. Your intention should be attracting your subscribers and mainly not offending them. Customize your GIF and shrink the size of it because a large file leads you to optimization failure.

In a recent piece by Jessica Martin on Gifyard, Animated GIFs are highlighted as an instrumental tool in drawing the interest of subscribers. As Emily Thompson, a branding expert, suggests, such GIFs not only articulate emotions but also vividly depict products or services. Additionally, as noted by marketing guru, Daniel Roberts, they have the unique ability to inject character and wit into a brand's image, ensuring that emails aren't lost in a sea of standard messages.

  1. Add email survey and poll in your email

An email survey is the best way to encourage interaction with your subscribers. However, for that, you need to give your readers something to do. And something should be different than just reading your email. That's right. We are talking about surveys.

Usually, marketers use surveys and polls to get feedback from the customer. When you send a separate survey link through email, sometimes people do not like to spend extra time on it. However, if they are dealing with an interactive survey, it will directly connect with people and increases your engagement rate. The key is to keep the survey short, interesting, and to the point. That way, you can collect valuable data about your audience and shape your future emails better.

This trick avoids all unnecessary steps of a survey and straightly deals with the survey. Don't forget to conduct surveys regularly for a better analysis of your brand.

  1. Use social media feed live and gamify content

Social media is used a lot nowadays and there are tons of platforms to explore. Each one gives you access to a certain audience and gives you new opportunities. You can use these platforms to speed up your email marketing process.

Social media live feed is the best way to get rid of boring content. Live feed gives your readers a present time view of your business. It drastically increases your email performance. Nowadays, embedding Twitter feed life is the latest technique. It lets your subscribers interact with your Twitter account with fewer efforts.

As per an article posted on Sprout Social, live video holds the potential to assist you in accomplishing diverse objectives on social media, including expanding your audience, cultivating trust, and generating leads. Live video tends to garner greater attention than pre-recorded videos, given that many platforms favor live content in their algorithms and notifications. Live broadcasts empower you to establish immediate interactions with your audience, serving as an excellent means to encourage engagement with your brand and acquaint your audience with your business.

Speaking of interaction, games do it the best. That's right; we are dealing with gamified emails. Most people love to play games. By introducing small mini-games, you can indirectly provide your readers with information and even teach them how a service works. This tactic effortlessly charms your subscribers. When playing these games, they may show more interest in your brand. I want to suggest a tip. Offer a scratch-off area to reward them if they win.

  1. Smileys and Sentiment widgets in your content

Do you want to induce your readers to give more reactions to your emails? Use emojis. Emojis prove to be a great way to express your emotions in a comical way. It also makes your message more appealing and interesting to the new readers.

Smileys are the cutesy elements to reach high performance. You can use these emojis in survey questions as well. For example, when your question has two options to select, use the sentiment widget. For example, if you ask, "what did you think of my brand?" insert a happy face and a sad face as the answers. While it expresses the same meaning as "Good" and "Bad," it is more interesting and increases the chances of people giving it a quick click, so you get your answer.

This trick prevents you from being a lackluster marketer. A traditional answering method inspires your subscribers no more. At present, you do not need to sit and write codes for it. You can straightforwardly copy-paste codes from the internet.

Follow the ways, as mentioned above, to turn your regular emails into super-exciting interactive emails. Don't just use interactive emails to interact only; focus on archiving your targets too. Never forget to concentrate on the regular concepts, also like subject line, header-footer, and salutations, etc. Be successful.

According to the In Moment Knowledge Center, employing smiley faces and other sentiment widgets can assist you in assessing your audience's emotional reactions. This can prove invaluable for comprehending the impact of your content and identifying areas for enhancement. Additionally, these widgets have the capacity to enhance reader engagement by fostering a more interactive and appealing experience. They serve the dual purpose of breaking up textual content and enhancing its visual appeal.

Hope you enjoy reading "4 Ways Interactive Content Can Up Your Email Marketing Game" :)


One Fresh and Fun Ideas for your Newsletter

Frequently Asked Questions

You can also make your newsletters attractive and interesting by answering the questions asked either by your customers. These questions may also be from your company’s blog. These types of newsletters are warmly welcomed by the customers because they come to know more about the company and the products and services it offers. Answering the frequently asked questions in a logical way also increases the worth of the business in the eyes of customers. You can also make these types of newsletters attractive by using different color ink for the questions and answers.

Usually, the answers to the questions may be in some attractive and gay color ink. The answers to the frequently asked questions also prove a lot beneficial for the business because more and more customers are attracted after reading these types of newsletters. For example, a new buyer buys the product after reading the customers’ reviews and the answers to frequently asked questions.

1 Way To Build Your Business Online - Amazon

Being an Amazon affiliate is a great way to build your business online. The whole thing actually looks simple, but it doesn’t mean that you don’t need hard work behind the scenes. You need to be smartly able to promote your affiliate products through affiliate links. Amazon affiliate links allow you to receive a small percentage of every sale made through your link.



Here Is The One autoresponder Tip That Would Turn Every Article You Send Out Into A Cart Item

Welcome new subscribers

Acknowledging the new opt-ins and introducing new subscribers to the portal is a sure way of propagating autoresponse communication. Nothing feels respectable than being appreciated and recognized. And more so, when you are new to a site.

A highly effective autoresponse service should have a mechanism of walking the new clientele through the site. Implementing this overview is essential. Not only does it seeks to address the initial concerns of the new subscribers, but it also provides the newcomers with a path of what they should expect in the future.

The overview of the future publication provides a roadmap to what they would anticipate from their subscription. It also allows them to keep tab of the most valuable news articles that positively influence their lifestyles.

In brief, the process is a sneak preview of what not only the new customers but also the existing ones, will get from the entire episode publication for a duration of say, one year.

One Tip For Designing Effective HTML Emails

Social media links

Sometimes, your subscribers might just reconsider whether they still want to be receiving your newsletter updates after a while. Different people have different preferences, it could be that some of your subscribers would rather follow you on social media instead. So, link up the social media platforms which you are dwelling on somewhere strategic within your newsletter.

It is common to put them at the end with the footer, but you could also line up your social media buttons in your header. That way, you give your followers more freedom to choose how they want to get updated on your activities.

Another good way to get your subscribers to engage with your brand's social media platforms is by occasionally including snippets of your social media posts in the newsletter. You could also get them to use or check out unique hashtags that you have created personally, just for activities related to your brand.


One Automated Email You Should Be Sending Today

We’d Love to See You Back

For online sellers, it is usual to face a situation where more and more visitors add products to their carts and then just leave to never return. Over 50% of the visitors do so and if you want to bring down this percentage, you need to focus on retargeting strategy.

The emails reminding the subscribers about their visit to your website or the selected products in the cart can help your business. Most of people have a habit of window shopping and they carry their habit while surfing the internet.

Sometimes, people are too busy to recall what they had been up to. With so many competitors around, you need to make your presence prominent one way or the other. Inviting your visitors via automated emails is the best strategy to bring back more and more visitors.

If you are running an online e-commerce store then you must think about inviting your visitors on a regular basis.