5 Tips to Improve your Email Marketing Plan

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Marketing plans can be developed at the start of the year and changed throughout the year with trends. If you want to improve your marketing plan, keep reading because we have 5 tips on improving your plan.

  1. Use an image to Complement your Text

Every year, we are getting more visual than auditory. Capture the essence of what you write about or describe with the right image. It must complement what you have to say so well, that even with a breezy scanning of your write up, the client can get the gist of your content. And not all your clients will be well-read, so with an image your audience size can increase. Also, the visuals tend to stay longer in the mind than mere words.

When you have both on a page, you are tapping into different parts of the brain. You are feeding more, with lesser words. Be sure the pixel size doesn’t exceed, so there is clarity if the image, regardless of which device they use. Particularly for a promotional mail, you can count on images. You can also use a GIF where needed, they are great in capturing attention and perking up your client’s interest.

According to Bynder, beyond their ability to captivate our focus, evoke emotions, and leave a lasting impression, images possess an additional remarkable capability. As every marketer is well aware, images significantly boost engagement. It's not merely about passive viewing; people are inclined to share images and crave more of them. In fact, content accompanied by images garners a striking 40% more shares compared to content lacking visuals.

  1. Create an Excellent Newsletter

Once you understand your customers and their preferences, you can write newsletters that they’d love to both read and share. Determine the scope of your articles. If you are into processed foods or a line of cookware, you can come up with informative articles on health, how the materials used in the cookware add value, or simply dish out easy to do, smacking recipes. If it holds your audience’s interest, your scope can be wide. And stick to just two or three articles each time.

You can even plan a clear CTA and center that article, while others can be small or even just bite-sized nuggets of information. The smaller it gets, the more focused you can keep it. And that better fits in today’s crazy schedules. Also, use color and images smartly. Highlight the most valuable information. Let the subject line be crisp and witty. And address the recipient by name.

  1. Grow your Email List Systematically

Most of your audience will be on at least one social media platform. Hence, putting out attractive content there with ‘subscribe for our emails to learn more’ will help you increase your customer base. Let them know what exactly they are signing up for. And deliver more than you promise. Whether it’s a free tutorial or a smashing newsletter, be consistent with what you offer. Give them the promise that if they subscribe to your mailing list, they will receive valuable information.

The HubSpot Blog recommends incorporating sharing buttons and an "Email to a Friend" option within your marketing emails. This strategy enables you to tap into the networks of your recipients' friends and colleagues, effectively broadening your contact list. Furthermore, consider placing a straightforward text-based "Subscribe" call-to-action at the bottom of your emails, facilitating easy opt-ins for individuals who receive forwarded emails.

Also, promote your company’s promotional products or a sale through ads on social media and let them know they need to sign up for your emails to receive the same. And you must choose the right platform for your ads, depending on the product you wish to promote. While the above thirty are comfortable with FB, the millennials can be targeted better using Instagram.

  1. Test What Works for You

This involves knowing your customer well. Study the trends of when to send out and what to include in your email. Both the style and the day counts. Divide your mailing list into two groups, make small changes to your email, and track the results. You can study the click-through rates, sales conversions, and views, etc. Only, don’t try to make too many changes to the emails. Study one aspect at a time.

You can make changes to the subject line, either keeping it formal or personalizing it. A study even showed that the usage of personal pronouns increased sales. You can then try out one with an interesting image and a caption and one with only text. Try different ways of creating your CTAs. Also, study both the day and time for best click through rates. Also, know, that segmented lists can make a vast difference to your sales.

  1. Be Concise

Your client is likely to discard a long email halfway through reading, regardless of good content. Time is of the essence. Hence, master the art of effective communication without getting wordy. The average adult reads 80 words a minute. A good email shouldn’t take more than 2-3 minutes of their time. You do the math.

Break it into short paragraphs and use subheadings to capture the main ideas. Ensure you use keywords that will attract their attention. And end with a clear CTA. Read your email several times and do not hesitate to snip sentences. Every email must have something new or interesting to discuss. But it is also equally important to leave your customer with just one key idea. If the topic is large, plan a short series rather than a single mail. You let them know that more will follow.

According to Constant Contact, optimal emails possess a distinct objective and are structured to prompt a singular action from the recipient. Employing succinct, precise content enhances the readability of your emails. Eliminating any elements that deviate from the intended reader action or that lack relevance is crucial. This approach streamlines your email's length to its most effective form. If a component doesn't contribute to guiding the reader toward the desired action, it's deemed a distraction and should be omitted.

If you have segmented your audience well, you will stir anticipation by doing so.

In brief, email tips were presented that can help people improve their email marketing plan. We hope that the information we provided is beneficial for you and that you can integrate these tips into your email marketing plan.

Hope you enjoy reading "5 Tips to Improve your Email Marketing Plan" :)

FAQ - What Is The Role Of Server In Email Marketing Campaign?

Networking without servers is not possible and email marketing also heavily depends upon the servers. These servers have to do a very important role throughout an email marketing campaign.

A successful and high rewarding email marketing campaign cannot be run without employing an excellent server. Email marketing involves various processes where the marketing expert might need to engage millions of contacts through sending a large number of promotional emails on a weekly, fortnightly or monthly basis which is not possible even with a shared or common server.

In case of not having a dedicated server; emails after being sent can be lost or can be delivered to wrong addresses where those were not intended to be delivered indeed. Therefore, a dedicated separate server is essentially needed to successfully send the bulk emails.

Looking after the domains is also important along with the dedicated servers. The marketers should prefer choosing the best servers suiting their professional needs yet sufficing all their tasks on an affordable budget.

One of the best practices is to use the open-source email marketing and delivery of newsletters through PHP List and employing the associated email marketing strategies. The speedy, efficient, cost-effective, secure and reliable server can guarantee success in expeditiously sending the bulk emails on millions of correct and intended addresses without making any hassle or error during the entire course of activity.

There might be few reservations that need the attention of the email marketers; these include maintenance of a dedicated server, their online and physical security, and making sure those are not underutilized.

Keeping one’s owned dedicated servers can cost a bit heavy but the comfort, ease of operation and liberty they provide for an unlimited number of campaigns is really unmatchable. Small-scale marketing, however, can be done by employing various email service providers like Drip, SendinBlue, Aweber, and GetResponse, etc.

1 Tip That Can Significantly Improve Your Online Marketing

Have an email list

Having a good email list may perform even better than other digital marketing modes if used appropriately and even become one of your most responsive and valuable assets. An email list is most likely to bring in more revenue to your business than a mere advert. It is important to create an email list by giving people incentives to provide you with their email addresses. Many businesses today fail to utilize the emailing service that is readily available at little or no cost at all and heavily rely on getting a large social media following. Through email, you can target specific audiences directly and even offer personalized messages, adverts, coupons, or discounts to your customers. This will generate a loyal following where customers will gain trust in you as a business. As a result, you will increase the number of returning customers to your business. However, avoid sending too many irrelevant messages so as not to be seen as spam mail.

One Email Split Test Idea to Accelerate And Boost Conversions

Experimenting with the Business Logo

Your business logo is the preface of your business to the stakeholders and discussing the probable ways for better email communication, so you need to deal with the logos more carefully. For instance, you may include your business logo in all the emails you shoot. This can be added to the signature panel of the email, and thus, you will not need to insert the logo individually each time you send an email.

In this content, you need to give adequate consideration about the size of the logo, as well as the right place to attach the logos to the emails. However, this idea may not be suitable for individual and personal emails. But, this idea works, in cases of business emails. This way, you can improve your brand position, and it will boost the engagement of the recipient with your brand as well.

1 E-commerce Email Marketing Message That Boost Sales

Social Call to Action Email

These emails are a beautiful blend of social media marketing and email marketing. With these emails, you can drive the traffic to your social media channels. While your email campaign is running, ask your social media team to create a fancy social media campaign. Hashtags are introduced in this strategy which are mostly related to the brand slogan and are socially acceptable as well.

The company shows off its own content in emails along with the hashtags, calling users to join them on social media sites. This surely has an influence on the minds of the customers. People seeing others posting under a specific hashtag will intrigue them hence creating brand awareness.

The things you should consider while designing these emails are your resources. If you don't have enough subscribers then take help from social media influencers as they can give a huge boost to your hashtag. People find it trendy to follow top influencers.

1 Way To Sharpen Your Writing Skills And Copywriting Techniques

Make it eye-catching

In this age of competition, where you are bombarded with hundreds of different kinds of written content every minute you pick up your phone it is necessary to make your writing more captivating to make it extraordinary. There are several times when we begin reading something forcibly with no interest at all because it primarily lacks any sort of visual appeal. Hence the goal is to make your draft eye-catching so that your reader can tag along with interest.

Readability is one factor that is synonymous with the striking-ness of the content. There are many different ways of making your writing eye-catching. Here are some of the ideas to spice up your bland drafts:

  • Breaking down your writing into headings and subheadings.
  • Using small sentences and paragraphs.
  • Including pictures, graphs and, stats.
  • Using bullets and numbering.
  • Playing with fonts and colors.