What's The Best Time And Day To Send An Email?

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Time is a predominant aspect in an email campaign. Though your emails are a high standard, your mails won’t be opened if you send them in a wrong day and time. Without any delay, Let’s see about the perfect time and day to send an email.

According to researches and studies, people open emails mostly on weekdays than weekends. The weekends give lower-traffic because your audience may consider weekends as leisure times. If you go deeper, the results say engagement rate and open rate are too high in typical working hours. The above time period is a common idea. Each result data about this timing differs one to others because email campaigns are different. You cannot apply the same time rule for all email campaigns.

The geographical location of your subscriber and online statues of them are highly influencing points in the email marketing. You must always categorize your email list according to their places. You can find the perfect timing through a/b test or you can use the general studies about the perfect timing.

Tuesdays have the first highest open rate and Thursday comes as second. Comparatively, I say that Tuesday, Wednesday and Thursday are really great days for the email campaign, but here also you have a contradiction. If the email campaign is about sales promotion, Friday is the better choice. It has the highest click-through rate. People who are interested in shopping on weekends, mostly check their emails on Friday to know about the offers.

Studies noted that rates are high at 10 AM on Tuesday or Thursday. Based on all metrics, a lifetime of an email is 60 minutes from its arrival. Later the open rate starts to fall gradually. Generally, there are two good time slices for active email marketing. The first one is lunchtime, around 1.30 PM to 3.30 PM. People usually check their emails in their free time like this. Another one is morning time. This is a common way. People also read emails before they go to work around 9 AM to 11 AM.

It’s always good to check everything with our own experiments. I would like to suggest an A/B test for this because it is an easy way and effective method. If you have 1000 recipients, well that’s a good start. Divide them into two groups. First, you must about the day. Send the emails on different days but at the same time, you did for the previous day. The next one is time testing. Now you have to send the emails on that particular day which you found in the 1st test. Segment the time period and send the emails. Finally, analyze the best Open rate and Click-through rate. That’s your perfect time.

So, I think now you have a clear knowledge about the best time and day to send an email. Never forget that weekends are not a cool technique to send emails. Try the above mentioned days and time. Surely you will gain a lot.

Hope you enjoy reading "What's The Best Time And Day To Send An Email?" :)

Why You Should Use Auto-Response Emails?

To introduce a new product in the market

The company can use automatic email services to introduce a new product to subscribers in the market. Through this, it will see the response of the market on the product being introduced. Using email the company can reach a bigger percentage of its subscribers individually and engage them on the important features of the product that previous ones did not have. The use of autoresponders will enable the company to reach different market segments and introduce the product to as many potential customers as possible.

The use of autoresponders gives the firm a wider market reach beyond its borders and has been proven to be a great success. Therefore, an automatic email response strategy can be used to popularize a new product that is being launched into the market by a company. All the emails are generated with the same message which is propagated to different subscribers.

1 Way To Build Your Business Online - Dropshipping

Dropshipping is especially a wonderful way to get an online business starting even when you don’t have your own goods. Basically, what you do is promote the products you’re affiliated with and then send any customer orders right to the original manufacturer or wholesaler. No hassle for stock management. All you need is good marketing.

1 Do's Of Using Autoresponders

Know the right occasion:

Another thing to consider while using email auto-responder is to send them on the right occasion. Remember timing is everything! You have to master using your email auto-responder series by figuring out when to hit the button send. 'When' is the keyword here and all our stress lies in this single word. You have to wait for the right occasion, plan for it and when it comes that's your time to shine. Bravo!

Sending email auto-responder to your mailing lists without any cogent reason or occasion might be annoying for your subscribers. So it's better if you stick to sending your auto-responder messages on a particular event or occasion. If you are running a business you might be having some offers on a holiday or a weekend then that can be the best time for you to send out your email auto-responders and ace the game.