5 Ways To Get More Out Of Your Email Marketing With Pinterest

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When you want to become a successful email marketer through any social media, here the Pinterest, it is the most efficient and effective trendsetter nowadays. Pinterest comes under the top three social media platforms. Let's see how to use Pinterest for more audience.

  1. Gain more leads from Pinterest

Pinterest is a very popular platform and is gaining more users every single day. Not using such a platform can rid you of many valuable leads. Unlike other platforms, you can quickly get both direct and indirect leads through Pinterest.

A direct lead is gained when there is the content of Pinterest that links to your website. On the other hand, an indirect lead is when you are using it before a conversion takes place. In both cases, your content is available to a new audience, and the availability on multiple platforms makes it easy for people to reach you.

If you follow some simple tactics, you can get the audience with few efforts. Use a 2:3 ratio of tall images because while people scroll, there are more pinning opportunities for this size image. Go with a relevant board topic idea and describe it wisely. Hashtags are on-trend now, and Conduct contests and challenges occasionally.

  1. Make your emails more pinnable

They say a picture is worth a thousand words, and it is a known fact that pictures and words speak on Pinterest. If you try verbosity in your description, it is the greatest mistake that you make. Text tends to be boring if your email has too many words. To keep the reader fresh, you need something colorful and different. Adding images and gifs makes your email more presentable, and you can also pin it on Pinterest.

Your description, which is within 200-300, should pique curiosity to go more. Include images in your email, which pave the way for easy pinnings. Don’t forget to add your Pinterest icon in your email’s footer. Make Pinterest pins as your email content because it brings more interest to your customers. Pinning these will also act as a bridge for the Pinterest users and your email subscribers. I suggest you collaborate interactive emails with this, that works perfectly.

  1. Share the opt-in on your Pinterest boards

To conduct a successful email campaign, you need more leads. Here is a simple technique. For this, you need to add links, and this is pretty simple to do. One of the ways to do that is by adding the URL in the description. For example, you can share the URL, which has the email opt-in in your Pinterest description.

Through this, your customers find it easy and sign up. Also, if you use a text overlay method in your pin-images, it intrigues your audience to sign-up. However, the text and characters are limited. Therefore, you will need to get to the main point and express your message in those few words. Ideally, the message should be intriguing. Select your terms cleverly because it is going to arouse curiosity, but don’t overuse the same thing because it may annoy.

Also, avoid copying exact lines from other pages as these are not unique. However, make sure that the line is relevant to your reader in some way. That will help in intriguing the readers.

  1. Use Rich pins to reach high

Rich pins are highly in use to give a fresh idea about your content. The marketer can choose a perfect rich pin for his marketing product. When using pins, you need to make sure that these are not out of date. Luckily, that’s exactly what rich pins give you. You don’t need to worry about updating rich pins because they are automatically updatable.

Rich pins give a professional look to your Pinterest profile, and it becomes more attractive. However, since the content is relevant to your readers, it also does not create distance and, instead, allows them to better interact and understand your message. When you use a rich pin properly, you increase not only your customer engagement rate but also the open rate. It is also really easy to add these pins, especially if you are using WordPress. Just get the metadata, validate, and you have the rich pins all set to work.

  1. Make your customers follow your Pinterest boards

Pinterest boards are the super place to collect and organize your pins. It navigates your customers to your profile. You can create both a regular board or a group board. Group board allows others to pin too. Group boards drastically boost the customer engagement rate.

When a customer directly engages like this, there are more chances for recommendations. Elevate your customers to brand ambassadors with this trick. To make this trick more successful, take note of what pins get followed. Note their height, logo types, and other qualities. Then add these qualities to your pins, so the people like it consider following.

Marketing through Pinterest brings excellent attention to your product or service. Once you impress your target audience, I’m sure they come back again and again. When you have flawless email content along with great pins, you can immensely get more leads and followers with a decent engagement rate.

Hope you enjoy reading "5 Ways To Get More Out Of Your Email Marketing With Pinterest" :)

Why You Should Use Auto-Response Emails?

To guide new visitor on how to navigate the website

An automatic email service is dispatched with instructions on how to explore and access features in a website. Other information's that may be contained in the email are things that a visitor can do or not do while using the website. It also guides visitors step by step through the company information on the website. Some websites are very complex that new people cannot learn how to navigate quickly. Induction is therefore very important for new visitors without knowledge about company activities.

It provides a way of saving time for both the company and the visitor. Without automatic email service, every activity will require physical presence which is not possible based on the geographical location of some of these firms. Visitors then gain confidence in using the website and know how to access resources. They know whom to contact for what purpose and how?

1 Way To Build Your Business Online - Collaborate

Building a business online may indeed be the cheaper option of business-building. However, it doesn’t mean that it will take off easily without proper strategies. One popular method to build your business online is to collaborate with an existing business that runs in the same market demographic as yours. This will help boost your initial exposure to the market.

1 Do's Of Using Autoresponders

Break it down:

One way of creating effective email auto-responders is by breaking your mailing lists based on something. This is called segmentation. Segmentation is a marketing tactic used by marketers in the world of marketing and email marketing is no different. The idea of this process is to divide your prospects and subscribers into different groups on the basis of a different characteristic. It can be their interest in a particular category that you would want to divide them in a separate category to send the auto-responder messages designed especially for that category. Similarly, you can make your mailing lists by dividing your subscribers into different groups based on their geographic or behavioral divisions as there are four kinds of segmentation. Incorporating segmentation in your email auto-responder can help you get a long way by an increase in open and click-through rates which is proven by studies as well.