5 Don?ts Of Mobile Email Marketing

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In today’s world, email marketing is the best way to remain on the top and generate more sales and increase audiences. If email marketing is done rightly, it will not only boost your audience but will also improve the overall performance of your platform. The best way is to use mobile email marketing because all of your subscribers do own a smartphone. A smartphone helps them stay updated all the time.

To ensure that you are doing email marketing in the right way, below are some don’ts that you should avoid at all costs.

  1. Don’t send emails that are over promotional:

Your subscribers are not interested in knowing what you are doing to promote your company. A good email is one that speaks about the reader’s interests and their problems. They want solutions for their problems, and you can provide the answer to them. If your email is entirely about what you have to offer, the message will not be the same. This is why you need to shape it differently.

Tell your subscribers about your new products and what you can expect from them. A good way to do that is to clearly list the benefits and pros and cons. This helps your readers decide if it is actually worth it.

For this purpose, you should be well aware of your audience's psyche. Only then can you win your audience's hearts. And lastly, your email design should be mobile-friendly so that all your users can easily read it.

  1. Ignoring mobile devices:

According to a survey conducted by Constant Contact, it was revealed that 61% of people use mobile devices to open their emails. So, if you're neglecting mobile devices, then you are at a huge loss. By neglecting here, it means that your emails are not suited for displaying on the cellphone. The subject lines, images, and text in a regular email do not appear the same way on a mobile device.

It is also revealed that almost 40% of mobile users check emails 4 to 5 times a day. However, most of the companies do use a mobile-friendly interface for email marketing, but those who don’t should use it because it will prove to be beneficial for them.

There are many tools that enable you to customize your email for multiple devices and still be quick in loading. The easy availability can increase your email’s open rates. It is a necessity because if people are not able to read your emails, they won’t be interested in your offers anymore.

  1. Sending emails from do not reply:

This is a massive blunder that most of the companies are using to promote their brands. Emails are meant for interaction. And if you are just starting out, there will be stuff people do not understand about your business. If you are sending your subscribers an email from the do not reply domain, how will they be able to ask you about their queries?

This lack of communication will only make you lose subscribers. The open rate of your email will decrease.

You should always send an email from an id to which your subscribers can ask about their queries. Always include your social media links and contact information as most of the people are reading your emails through their cell phones so they can easily open the links you provided. In this way, users will get the satisfaction that you are available to solve their problems.

  1. Give them an option to unsubscribe:

Don’t be too clingy with your subscribers. Your emails should help them. After all, you are here to help them with their problems instead of forcing your services. Therefore, if your audience is not satisfied, make the leaving process easy. Let them decide for themselves.

After emailing your subscribers, you will eventually find out about the few people who are not interested in the emails. There can be many reasons for it. However, keeping them in the list not only ruins your statistics but also changes the image they have of you.

Allow them to unsubscribe whenever they wish to do so. Doing so will allow the uninterested readers to unsubscribe easily. If the process is easy and quick, they might consider joining you again in the future. However, if they feel stuck, you will lose them for good. It is unethical if you are not providing them with this option.

  1. Sending complicated emails:

For business, emails are used to keep your readers educated about your business, so they are able to understand you better. However, many times if you try and push all information inside one email, it gets complicated.

An email too long will not only distract the reader from the main point, but it can also make them lose interest. Ideally, an email should follow a professional, reader-friendly pattern and should be easy to follow.

Do not rely on text alone and make your email easy to read. Include colorful text, images, and links where necessary. To make sure your message gets through, you can highlight and recap it all once at the end. This is crucial to do because, if your email is not to the point, it will only bore your subscribers. When you are using several offers within a single email, you are making it impossible for your subscribers to understand the purpose behind your email clearly.

Keeping your emails clear and concise is an effective way of email marketing. By simply following these steps, you can save yourself from a considerable loss.

Hope you enjoy reading "5 Don?ts Of Mobile Email Marketing" :)


Why You Should Use Auto-Response Emails?

To market eBooks

If you have written a book and you want to roll it out for people to read where will you start? Most likely you will invite people to subscribe to your book first. This you do through an automatic email response system that will dispatch confirmation emails to all those who registered and provided their contacts.

Then you will follow with a chapter by chapter email to your subscribers to read at a small fee for a start. At this point, you will schedule periodic emails to your serious subscribers who later will end up buying the book as you smile all the way to the bank. Writers worldwide use this important tool to get their books edited and proofread chapter by chapter online by language experts. This is a way of saving a lot of time having to do everything yourself which may take longer. An automatic email service can be scheduled to send different chapters to different subscribers to proofread and perfect everything.

1 Way To Build Your Business Online - Mix

Mix.com is a great platform to ‘advertise’ your content without you having to make ads. All you do is make your content on your website and then upload the URL on Mix.com. People who are interested in your niche topic will be able to discover you through filtered interests designed by the site’s UI.



What Are The Ways To Drive Traffic To Your Website?

Emphasize the use of keywords

Keywords are the backbone of any website. Clients and audiences will reach out to you with the help of these keywords. Now, that we have established the need for keywords you have to understand the need for keywords with long-tail. Single word keywords do exist but their contribution to driving traffic to your website has been long replaced.

What you have to understand about these keywords is easy. It should be related to the topic. The keyword should be a reflection of the phrases and ideas that your current topic is about. Don't deviate from that path.

Many websites use keywords that are highly searched for that particular month. It also depends on the level of competition it has amongst other websites. Make sure the competition on the keyword that you have picked is really low. There should also be a connection between the primary keyword and the long tail keyword.

1 Do's Of Using Autoresponders

Respect your subscribers’ choices:

An important thing to note down here is to respect your subscribers' choices even when they choose to unsubscribe from your lists. Yes, that's right! You can't force someone into doing something that you want them to do. Or keep bombarding them with messages if they choose to unsubscribe from you. It's definitely not the way to go about it. Also, it's against the ethical code of conduct to be precise.

What you really need to do is to let them go if they choose to leave your subscription. If you will bug them about why they chose to end your subscription of email auto-responder or if you keep on sending them your auto-responder messages right after they unsubscribed from you the consequences can be not good for your business at the same time it is not ethical. Therefore, respecting your subscribers' choices should be necessary.