5 Ways To Build Your Email List With Videos

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The digital world is full of GIFs, animations, memes, and videos. People love them immensely. Video marketing is a valuable strategy that can earn a great engagement rate. Recent statics says that when you mention the word “video” in the subject line, there are 19% chances for the increase of open rate.

Here are some best 5 ways to build your email list with videos.

  1. Mention the links in the description box

YouTube is a very popular platform, and you can share information through more than just the videos. That’s right, the video description can also do a lot to help you gain leads. The right description can add more effect to your video message.

Do you ever want to add an extra effect? Here the easiest way. Whenever you publish videos on YouTube, never forget to put your email signup link. This way, if people like your content, they will know how to reach you. Another benefit is that this link will only attract subscribers who are interested in your products, and you get a fresh, engaging email list.

I am sure you can certainly multiply your conversion rate tremendously. The first 2 lines of the description box are able to read while searching. When you paste the link, give a short idea about the link. That will increase the chances of people clicking on it.

  1. Add videos to social media pages

This is a busy world, so your content must be short and sweet. You can easily display a lot of information within some seconds. However, there are times when fewer words cannot express the entire message. Including too many words can make your emails look bland. A video, on the other hand, may just capture the interest of your viewers better than text.

Before you do this, you must learn the basics of social media. The videos must be very associable with the clients and unique. The video duration should be limited to 20 seconds. This time is recommended as you can save people’s time and also get the important message across.

Actions are more expressive than words. You can use an infographic video also. Such videos are very useful as they can do a quick explanation of certain products and services you offer. This can also help your readers decide whether it is useful for them or not.

  1. Use YouTube annotations

When you have created videos, you also need to make sure that people may require more relevant information. YouTube annotations help you highlight the important content in your videos, and these are a real time-saver for longer videos.

If your viewers have less time on their hands, using the annotations will help them receive the message even if they are unable to watch it entirely.

Annotations are the key factors of engagement rate. There are many types of annotations, such as speech bubbles, spotlights, pauses, and labels, etc. When you place an annotation at the end of the video, they are more chances for the highest CTR (Click-Through-Rate). However, you need to be careful in using these. Too little usage will leave your message unheard. On the other hand, overuse of the annotations may make your video a junky one. Use annotations to get feedbacks. When you add collaborative annotations in settings, the viewers also can add it. There’s a chance for another customer engagement.

  1. Attach feature boxes with the video

Feature boxes are such a cool idea. This is a full-sized email opt-in box and is something you see pop up on your screen when you access certain websites. Usually, if there is bland text, the readers quickly close it and move on.

However, if there is more interesting content, however, that can change the game. You don’t need a single line of code to implement this. Feature boxes with videos help to grow the opt-in-rate of email marketing. If your viewers choose to view the video, they will be able to learn more about you in less time.

Opt-in-rate is the percentage of site viewers who subscribe to your email. Always be careful while you are setting the feature box. Use a relevant cover image for the video. Timing is everything here. The screen must pop-up as soon as the viewer opens your site.

  1. Use videos as a lead magnet

A lead magnet is a kind of encouragement that marketers provide to their particular audience in exchange for their contact details. This is a crucial time, and you need to make the most of it. Usually, your readers expect something like information. Most of the visitors spend nearly 15 seconds only on a website or an email. Within that short time, you should display an innovative and productive content.

This kind of attention-grabbing cannot be done with text and images alone. For this, you will need something more colorful. This is where videos come in. However, these videos should be short, to the point, and relevant.

These videos have a higher potential to acquire new leads for your business. Videos attract customers more than newsletters as they prove to be more interesting. When you create video content, you must concern about the format, sound, and setting of a video.

Perfectly personalized videos create trust and plausibility. The social shares will bring a great audience and decrease the unsubscribe rate. Always conduct testing before you implement it. Follow the above ways and be a PRO in the video marketing field.

Hope you enjoy reading "5 Ways To Build Your Email List With Videos" :)


Why You Should Use Auto-Response Emails?

To collect information about product performance in the market

In the past gathering information about the performance of a product in the market was not very easy. One has to come up with a questionnaire, and then move out to find people some of whom did not even buy the product. To make matters worse, such an exercise will be limited to just a locality making product review exercise very futile.

However, with automatic email service, you can reach customers globally within a very short time. Getting feedback is equally fast due to the use of the digital platform. You need to do product reviews periodically to be in a position to get feedback that will enable you to improve on the quality of such a product. Any product you sell to the market must meet customer expectations.

Without automatic email service, it is very difficult to gather information. The product review message is dispatched through automated email service to a specific segment of customers for feedback.

1 Way To Build Your Business Online - Relevant sponsor

If you have a website, you can make space for ads that can be utilized by other companies to promote their products/services. If you’re a budding website, you can try to approach companies who are dwelling in the same market segment as you. Let them know you can book all your ad slots only for their business for some time in exchange for a sponsorship.



What Are The Ways To Drive Traffic To Your Website?

Relying on full-proof techniques

The famous SEO, Brian Dean who has done ground-breaking work in this field came up with a unique and innovative technique. It is popularly known as the skyscraper technique. When you want to drive a lot more traffic than you usually do to your website you need a different and uncomplicated way of doing it.

The Skyscraper Technique is known for its four-way approach. Let us see what that means and has to offer. For the very first step, you have to create a link as well as a topic that the niche audience will love to search. It should have all the features of the most searched topic.

When you have found the perfect topic for your website and created the link for it then we move on to the next step. This will involve improving the quality of the content that you just created. If you are totally satisfied with your work move on to spreading your content to the niche audience. And, for the final step, you will have to repeat the process over again.

1 Do's Of Using Autoresponders

Include your name in your email:

Another key tip for you while using your auto-responder email is that you use your name in your email address. The question is why? It is necessary to do this to avoid any confusion because the user might get used to your name and associate your name with your email address too so if you are not using it chances are they are not even going to open your email. So, to avoid such kind of a situation you need to keep this in your mind.

The trick here is to be predictable and not very unpredictable because that can leave you hanging. If you have set up one email address for your email auto-responders through which you have sent some messages to your subscribers then keep it. Don't change it because your subscribers will be anticipating your email with your old email address.