5 Dos Of Mobile Email Marketing

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Mobiles take place in digital marketers' mind because it's affordable and very effective in gaining customers. The usage of mobile email is swiftly increasing. Nowadays, 50%-68% of emails are opened on smart devices. Gradually, mobile email marketing was becoming the best email-marketing strategy and considered a must-have technique.

To improve your email marketing strategy, you should be very keen on the dos of mobile email marketing. Let’s know about them.

  1. Get feedback from the customers

You can consider this as a golden rule because your success lies in this. Any good business requires insight into the customer's point of view to keep up with the constant upgrades required in a service or product.

It is never a one-time thing. And to improve that, you need your customers’ feedback. When a customer shares his experience with you, you can know about your product’s pros and cons.

Whenever you do a mobile email campaign for your product/service, always arrange a setup for the feedback segment and make it short and quick. This will surely lead you. Customer satisfaction determines the financial level of your company. Be specific about your feedback, because your clients may be in a hurry. If you directly mention the feedback specifications, you can gain more data. However, the key is to only include the very important questions in it, so the data received is useful.

  1. Concise subject lines are appreciable

Your readers, like most people, receive tons of emails each day. To get your read requires that your email is concise and stands out from the crowd. Always respect your customers’ time.

This condition is also applicable to the subject line, as it is the very first thing your readers see. This is what makes them decide to either open or ignore your email. Therefore, use those few characters wisely.

Use a brief subject, but it should be comprehensive. It's the first point that persuades your customer to read the email. Modern people love compact ideas. Basically, the mobile devices show 20-30 characters in a line. So, your subject must be effective within the range. Don't try to attract your customers through fascinating words. Instead, get to the point with the very first word and project your message. Your subject lines must create a curiosity to read the mail.

  1. Well knowledge about customer needs and requirements

Whenever you are creating a new service or launching a new product, your main concern should be about the customer's benefit. It is important to know how they will benefit from it and why it is worth their time. A strong understanding of your customers is an important aspect.

One of the things to avoid is to make obvious mistakes. For example, make sure your product is in terms of the current trend or season. If you try to promote raincoats in the summer season, there are chances for the promotion failure. Instead, if you choose to do it when the rainy season is setting in, now it is something your customers need.

Your success should be worth the money that you spent. Here the feedback will help you. Study your customer needs through social media, the products they search for, and their overall interests. Conduct keyword research on a regular basis. Segment our customer list according to requirements and send relevant emails.

  1. Proper personalization with perfect screen fitting

Technology has been changing rapidly in the last few years, and people also tend to use multiple devices for their daily tasks. One such task is email viewing. Many people use their mobile devices while some still prefer to use PCs.

This is where personalization is needed. You need to make sure that your email adapts seamlessly to each platform. Your content should be amazing on any device. A well-structured email increases the transaction rate. An attractive look never let your customers forget your brand/service.

Don’t be a PRO always as over-formality creates distance. Be connected with your audience in a friendly manner. Optimize the email display for any smart device. Make sure that you are using generous font size for your email content. Readers must be able to find the difference between heading and content.

Luckily, there are many tools available that can create emails that adapt to the respective device.

  1. Be reachable and use the latest mobile technologies

Emails give you access to a wide audience that is scattered throughout the globe. That said, people use multiple platforms and technologies. If you want to reach your audience successfully, then you need to keep up with all the tech.

Try to have a wide service range always. If your customers can find you anywhere, they will love you more as it will make you more accessible to them. In your email content, in the end, mention your social media pages' links. Your customer will be able to contact you through any medium.

Launch games and quiz segments (mobile friendly) through email. Through these kinds of ideas, you can reach all age groups of clients.Apart from the above, try to introduce mobile apps so your customers can reach you with just a mobile device. Update it from time to time and provide QR codes. If you want to reach a huge audience at a minimal cost, I suggest this mobile email campaign.

Hope you enjoy reading "5 Dos Of Mobile Email Marketing" :)

Why You Should Use Auto-Response Emails?

To gather information on the usability of the company website

Prompt visitors for feedback on their experience of the company website. The idea is to find out if the visitor experiences any difficulty using the company website. Honest visitors will provide objective information that the company will use to improve the website. Online surveys make it possible for the company to improve the usability of its website. If a website is informative and easy to use then it will have higher visits which can easily convert into improved sales volume.

Online surveys can also be used to benchmark the company with its competitors by comparing the subscriber base. The company with the highest subscriber base will command the biggest share of the market than the others. The online survey will also help the company to identify changes in the lifestyle of the customers. The company will then align their production methods to meet the current trend in fashion, preference, and taste.

1 Way To Build Your Business Online - LinkedIn Ads

LinkedIn is a great website for high-level professionals. If your website is directed at helping such professionals, you can take advantage of LinkedIn ads. Your ads can be filtered by location and job function. That way you can be sure the right people in the right locations can find your services/products.

What Are The Ways To Drive Traffic To Your Website?

Reach out to other blogs

There lies an indirect connection between your website and other websites. This can be done in a very easy yet calculative manner. So, what are we talking about you ask? It is quite simple.

Denote your precious time in doing research about the top bloggers or websites. These websites should share the same interest or their niche should be totally in sync with yours. Go through all of the material they post on a regular basis. What you have to do here is drive their audience towards your website. By doing this the traffic on your website will start multiplying in a matter of minutes. Comment on the posts of your competitors’ websites. These comments that you leave behind in no way should be degrading or disrespectful to the website you have chosen. Let the audience know what you are talking about. Be very clear and precise. Make sure you do thorough research before commenting.

1 Do's Of Using Autoresponders

Respond swiftly:

Another thing you must do using your email auto-responder is to respond to your subscribers on the dot. You don't want them to keep waiting for your reply. You may respond to your subscribers as soon as you get their message but there may be possibilities where you are busy in some private matter or are genuinely sick. In case of your unavailability, you might have set up an auto-responder for letting your subscribers know why. But the thing here to emphasize is what you reply to your audience with and how you explain to them your absence. This is the tricky part.

Responding them back with you got their message (query etc) and thanking them for it with a 'We'll try to respond as soon as possible' might not be very engaging instead you give them the reason for your absence and the exact time for responding.