5 Email Marketing Mistakes That Are Killing Your Conversion Rate

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Marketing and email marketing are an art. However, not everyone is an artist and is prone to make mistakes that can kill the conversion rate. But worry no more because we have found 5 email marketing mistakes that could kill your conversion rate.

Email Marketing is the hotshot of this century. It is a way to turn potential targets into long term customers. Through email marketing, one has to ensure that their email is opened by the relevant recipient; only then can the conversion rate increase once the recipient actually clicks on your link. But despite working super hard, you might not be getting the conversion rate you want so dearly. Here are 5 Email Marketing Mistakes that you might be making that are killing your conversion rate.

  1. Failing at Basic Segmentation:

In this world of the internet and technologies, it's far easier to collect the customer's information as mostly they give away their personal details through surveys and signups. However, using this data to get maximum results is where many businesses fail. Ideally, you should use this information to individually target your readers.

We can assure you that we send the right email to the right person based on correct segmentation. You can tailor your message according to the readers' age, location, and time zone. However, wrong segmentation creates irrelevant emails, and that is where your conversion rate will surely die.

To avoid that, choose to use your recipient's name and then give them relevant content. This will not only affect the open rates, but you will also find that the targeted audience will be more satisfied with the emails, and your conversion rate will increase. So, remember to segment your lists and send emails to the correct people.

  1. Not Acquiring Permission:

Using someone’s information without their best interest can cause you great trouble, legally as well as personally. To run a full-time business, you should ignore spamming emails as the reputation of the company gets affected by it. However, if you do that after acquiring permission, your readers will feel respected, and you'll be able to attain their trust.

Referring to findings in the study from Attention Insight, it's advisable to seek permission before sending an email to your intended recipient. This entails requesting their agreement or consent. Furthermore, when composing your email, it's essential to provide a clear explanation for why you're reaching out. By adhering to this approach, you can establish trust with the reader, as the act of seeking permission prior to sending the email demonstrates respect for their preferences and cultivates a sense of transparency and reliability.

To send your emails to the target person, it’s a good habit to take their permission with a yes or a no regarding whether they would want to be sent the emails or not. You should make it clear why you are sending those emails in the first place and what impact would the emails have on the recipient.

This message is usually included in the very first paragraph of the email. Also, it is recommended to have an unsubscribe button for people who do not wish to receive emails.

  1. Never Focusing on Your Subject Lines:

To increase conversion rates, a subject line plays the most important role. A subject line is a very first thing your readers see even before opening the email. It is responsible for making your email stand out from the rest. It works as the decider for the reader, determining whether the email is of any use or not.

As indicated in research featured in Search Engine Journal, the effectiveness of your subject lines plays a pivotal role in the success of your marketing message and its outcomes. The subject line serves as the initial point of contact for your readers, often seen before they open the email. When crafting a subject line, it's essential to incorporate relevant statistics and employ precision to ensure a strong impact on the reader.

Subject lines should be short but creative and intriguing. To write the perfect subject line, you may require some important ingredients like using proper statistics so that it marks an impact on the reader, concreteness. Ideally, it is recommended to get to the main point with the very first word. But most importantly, use catchy phrases in the subject lines and avoid using spam words because, after all these efforts, you don't want to end up in a spam box, which would surely affect your conversion rate.

The best practice is to start it with a question, for example: “What time is it? It’s time to get free stuff!”.

  1. Not Keeping a Check on Your List:

Losing and gaining subscribers is a natural part of email marketing. However, it also needs to be kept in check. Having a high unsubscription rate can be damaging, and being unable to keep up with the growing list is also not good.

It’s important to keep a check on your subscribers, who is the most active subscriber and who is inactive. Keep a keen interest in their habits and patterns. This is precious data that can tell you how to improve your emails. Use it to refresh your list.

You should be aware of the inactive subscribers as it would only extend your list and waste your time trying to persuade an inactive entity to check your services out. Instead, you can work on active subscribers who would actually help increase your conversion rate.

Use behavior-based emails and keep these readers engaged. Keep your emails unique, interesting, and always follow a schedule, so your audience knows what to expect.

  1. Avoiding A/B Tests:

People view emails on different devices, and therefore, the email may load differently. If you play around with the various things you can add, you will eventually find a pattern that is suitable for your email campaign.

In accordance with research highlighted by Benchmarker Email, it's important to consider that people access emails using various devices, which can lead to different email loading experiences. Engaging in A/B testing for your emails becomes crucial to maximize your expertise and apply data-driven insights to enhance your campaigns. Failing to do so means you may not be sending emails that are fully optimized to cater to diverse viewing contexts and preferences.

For example, the following can really affect your open rates:

Using these tests can actually help you figure out what your emails are lacking and how you can make them better. Thus this method can be productive for conversion rates.

Hope you enjoy reading "5 Email Marketing Mistakes That Are Killing Your Conversion Rate" :)


One Innovative Email Subject Line Tip

Disappointment is the Ultimate Curse!

Disappointment spreads when the readers open an email after being convinced with the catchy title, only to know that the reality is something different. It often happens when a seller tries to attract the audience by using misleading numbers, for example, 50% off till December 31st. The reader will anticipate the provision of a 50% discount till December 31st but if he finds in the email that the seller is just offering a 50% discount on a minimum number of products, and for a minimum of 250$ purchase, the element of disappointment prevails.

This type of catchy title works if you are only trying to attract an audience that is not your customer yet. Try to avoid such titles when emailing to your existing customers. They want something of real value and they never like someone to waste their time by sending misleading content.

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There are directories for free software which allows you to get recognition for your hard work. Free software is great as a tool for demo. You can include options for users to upgrade the software to the full version, for all the maximum benefits by downloading the full version on your website.



What Are The Ways To Drive Traffic To Your Website?

Use what has already been posted

A few websites saw a soar in traffic for their websites when they shared old posts rather than creating new ones. You can carry out this idea too.

How are you going to move forward with this idea? Pick a content or post from the past. Now, add a few things to it. Like some graphics or new points. Just spice it up a little bit before you re-post it on your website and then on all the social media sites that you are connected to.

Why should you do it?

Not only does it save a lot of valuable time, effort, and resources but it also takes care of the audience. When you provide people with what they want, then they will never turn away from your posts. They will rather lap it up over and over again. You can create a slideshow to make it even more fun. Also, add a few extra things to the old post and highlight it.

1 Way To Keep Coming Up With Better Blog Post

Learn People’s Experiences

This is a great way to acquire content and yet ensure that your posts are both interesting, and relatable to the general audience. This means that you have to get in touch with people's daily lives for you to know what things excite them or what they are talking about. Posts that are more relatable to the general public will most likely grab the attention of most of your readers. Therefore, you will need to be vigilant and discover what people are into at the time or even talking about it. One of the challenges that face bloggers is when the reader procrastinates on reading a certain post and ends up forgetting about it. The reason behind this is that the post seemed interesting but the post wasn’t relatable at the time. Therefore, you need to focus on what people are going through at that particular time and create content from it.

Newsletter Content Idea for your Next Email

Infographics

A captivating visual is easier to digest, making infographics an ideal way to express or deliver a message to the audience. Infographics typically contain visual data, charts, and statistics. With the correct use of color and ideology, information can be delivered in memorable attention-grabbing graphics. The use of bright colors and easy to read data rather than a stream of words has scientifically proven to attract readers in addition to transmitting the message across more effectively.

Implementing an infographic in your upcoming newsletter could prove to be fruitful, as you’ll be able to provide business numbers and even customer reviews in a fun graphic way. Transforming your already existing idea into an infographic couldn’t be easier and doesn’t require heavy software to push out. Simply use online software such as Canva or even MS Word to provide an amazing variety of options to customize your next newsletter infographic!