How To Hire The Right Marketing Writer?

HOME / AutoResponder Resources / How To Hire The Right Marketing Writer?

Welcome guest. Table of Contents

Have a nice day!

Everything you do for your business requires experienced and trained people. The same applies to your marketing campaigns requiring a good writer. But the question is, what qualities does a marketing writer has? How to hire the right person for marketing writing?

As an entrepreneur, you may pride yourself for being somewhat of a jack-of-all-trades, but if you’re reading this article, chances are you’ve realized that your writing skills won’t suffice for your marketing campaigns anymore. That, or you simply don’t have the time. This is why you’re looking for a freelance writer to hire for all your marketing writing tasks, and you would rather hire the right person in the first go than be constantly frustrated at the work an incompetent writer keeps submitting.

Here’s how you go about hiring the right marketing writer for your business:

  1. Evaluate them on their skills and past experience

Obviously, you need someone with the proper skills to write your content, or you’ll be left pulling your hair out in frustration on every misspelled word and poorly structured sentence you come across in their work. The best way to judge a writer’s skills is to ask for a couple of samples of their previous work before you hire them. These can give you a better idea of the quality of content you can expect from them before actually hiring the writer.

According to a study featured in Forbes, it's essential to validate a candidate's prior work by requesting a few samples of their previous projects before making a hiring decision. Additionally, it's crucial to ascertain the duration of their experience in the field. Thoroughly reviewing their profile and ensuring compatibility with your needs is another important step before finalizing your hiring choice.

Another thing you need to look out for is their past experience in this field. Ask for how long they’ve been in the industry, and pull up their profiles on freelancing websites to check their reviews from past clients. The more experienced they are, the better they’ll perform.

  1. Opt for motivated individuals

As a writer myself, I can guarantee you one thing: we writers do some of our best work when we’re the most motivated. After all, writing is a creative process, and no creative process does well in a boring environment. Now, your brand, e.g. coconut oil, may not excite everyone, but for the few writers who are interested in it, there is a lot of creative potentials here to be tapped into. So, look for someone who’s really enthusiastic about taking on your project, since they won’t be bored by your subject matter and therefore would produce better content overall.

  1. Always discuss deadlines and schedules

Deadlines and schedules are two things you need to discuss right off the bat before you finish hiring a writer. No matter how good a writer is, his work has no value if you can’t get it the minute you need it before the topic of discussion becomes obsolete. Make sure the guy you hire can easily stick to your schedule before assigning him any tasks.

As per research findings highlighted by the Content Marketing Institute, it is imperative that a proficient content writer can consistently meet and adhere to deadlines. It's crucial to verify a writer's ability to align with your schedule before entrusting them with any tasks. This aspect of reliability is of utmost importance, as it cannot be overlooked, regardless of a writer's skill level.

  1. Hire someone who could be a potential customer

Ever heard of the phrase “to catch a thief, you send a thief”? Same principle. Since a potential customer can easily identify what attracts him about your brand and what doesn’t, it's much easier for him to target others that share similar interests in writing. It’s just common sense.

  1. Make your budget clear from day one and stick to it

And last but not least, never hire someone who you can’t afford to pay. Granted, their writing might be the best you’ve ever come across so far, but if your relationship cannot be sustained for long, then it's better to opt for someone who’s writing is of at least a decent quality but doesn’t end up draining all your funds.

According to findings outlined in a report by Content Camel, it is essential to establish your content marketing budget to assess your capacity for content creation and distribution. It's advisable not to engage someone for services if their fees exceed your budget. It's prudent to hire a writer whose services align with your financial resources, ensuring you don't deplete your funds entirely for this purpose.

Hope you enjoy reading "How To Hire The Right Marketing Writer?" :)

One Innovative Email Subject Line Tip

Make Them Feel Special

Everyone, including me, loves vanity. When someone likes us, we tend to pay more attention to him/her. This is how our minds work. One of the best strategies for writing a powerful subject title for better open-rates is to use the power of vanity.

You can opt for a promising offer which makes the recipients feel someone special.

  1. Here comes the new-year style to suit your personality
  2. Offering our new workout tee for the smartest guys

Such titles trigger a feeling of being special. These titles admire the recipients in one way or the other. The product you offer is serving the role of a catalyst as it is set to make him/her more special than ever before.

I personally love this approach as it doesn't involve any risk whatsoever. For online sellers looking to boost their sales of apparel, this strategy is ideal.

1 Way To Build Your Business Online - Pinterest

Pinterest is not exactly a type of social media, but this platform is designed for content sharing to the max. To make the best use of Pinterest, you need to always come up with high-quality photos to catch anyone’s attention. This site is picture-based but can connect to your website and even Instagram.

What Are The Ways To Drive Traffic To Your Website?

Email Marketing

To remind your audience on a daily basis about your existence you need Email marketing. It is extremely beneficial to increase the traffic to your website. So, let us see how you can do that. The newsletter is the most common kind of Email marketing available to you.

How will you proceed with Email marketing?

Who has the time to go through the effort and time-consuming ways of printing, posting or handing out advertisements? The best way out is digital. Use a professional's help to create a template for your newsletter that can be used over and over again for the same purpose. Don't ever forget to make your website’s logo the center of attraction in the newsletter.

Under no circumstances lose the touch of your targeted audience. Make sure your newsletter reaches them and they avail your services or use your products whenever they are in need of it.

1 Way To Keep Coming Up With Better Blog Post

Participate in Online Forums

Online forums, social bookmarking sites, and discussion groups are an unlimited source of content and ideas for your blog posts. The conversations carried out in such forums provide more insight than what social media may provide. Unlike in social media, conversations here are not brief and the space provided in most cases is not limited. Therefore, you need to participate in such forums with the sole purpose of finding out what challenges people are facing, what achievements they are making, or anything in between. This will give you an understanding of what is trending along with what people perceive of it. Find sites that are similar to what you write about in your blog and participate in them. In these forums, find out what topics have more activity and retrieve ideas from them. You can further find out what topics are discussed over and over again and use them for your blog.

Newsletter Content Idea for your Next Email

Prize competitions

An incentive is going to turn heads, and the word competition is going to rile up a few competitive individuals! Free products are always going to attract a lot of eyes, so use this an opportunity to grow your following. The entry for the competition should be simple enough to attract the most amount of people and could consist of following social accounts. For example, interested people have to follow the social media accounts, subscribe to newsletters and invite friends, etc.

Each action could increase their chances of winning, which provides enough feasibility for a person to go ahead with all of the options. The product itself should be something desirable to provide enough attraction for the catch, it’s a simple yet effective technique to boost the following. Organizing such online competitions is pretty straight forward, as a variety of sites have an already built code that needs a simple green signal from you.