5 Ways To Use Email Campaigns Outside Of Marketing

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Emails have been a great means of communication for ages. However, marketers have been using emails to promote the brand online and developing different email campaigns. We have listed 5 ways to use email campaigns outside of marketing.

The email has become a direct channel for business-customer interaction, with up to 269 billion emails sent out per year. This is mainly because customers feel safer and more secure while contacting a business through emails rather than through a phone number or fax. As opposed to the general misconception, all emails aren’t marketing oriented. They can surely be used for other means rather than just for the promotion of various products or services. Here, we’ll be discussing 5 different ways a company can use email campaigns outside of marketing!

  1. Educational Emails:

To add value to your customer relationship, you need to focus on sending out educational emails. Doing so ensures that your readers always get something useful from the email, be it information or other promotions.

Ideally, an education email should have uniqueness, relevance, and innovation.

In an article released by Markettailor, it is suggested that businesses can establish themselves as respected industry leaders by offering valuable tips, guidance, or educational resources. This approach not only fosters customer loyalty and promotes repeat purchases but also enhances customers' comprehensive understanding of your brand, products as well as services.

This will not only help you with your campaign but will also provide the users with more insight into your business, trends, and pitfalls. For this purpose, you need to take the following steps:

  1. First-timers Emails:

First-time emails can help you gain active users right from the start. You should remember that the first-ever email your customer receives will help you build a positive relationship with him/her. This is the time when you remind a reader why they have subscribed, and then you give them a glimpse of what they should expect from future emails.

If it is not engaging, then you will eventually lose that particular user. For this purpose, your emails should be short, meaningful, and engaging rather than long and boring. You need to follow these simple steps:

According to Campaign Monitor, first-time emails typically have an average open rate of 17%, indicating that 17 out of every 100 emails sent are opened. Additionally, these emails have an average click-through rate of 2.5%, meaning that 2.5 out of every 100 recipients click on a link within the email.

  1. Problem-solving Emails:

Users generally prefer to report any problem to Customer Support. Not having a good customer support system can lead to angry customers, and you can also eventually lose them.

However, if the customers’ feedback is taken seriously, you can greatly enhance your business’s performance. So, if you have that facility, then you should definitely gain benefits from it. Customer support will help you know about the queries of people and what problems they are facing. You may sum up all those queries to create a perfect FAQ for an email that will help quite a lot of users and guide them regarding their problems.

This is a very good idea for an email that would not only help the readers out but would also make them trust your emails and know that they're being heard. If done the right way, you can also win back an angry customer.

  1. Re-engaging Emails:

You never know when someone chooses to unsubscribe from your emails/newsletters and decides to ghost you.

This is where re-engaging emails come in. To ensure that this doesn't happen, you need to create a specified email to bring such users back. If they haven't unsubscribed yet, then use it to your advantage and send out a feedback email to check how engaged a person actually is or what they think about your products.

Such an email can also use a link so that the people who want to receive the email can click on it and keep their subscription. The ignored emails automatically remove ghosting readers.

They may decide to unsubscribe right then if they aren't interested, but some may actually remember why they initially subscribed in the first place and become more engaged. This way, the subscribers that remain are the ones that are actually interested, and your email list also gets refreshed.

According to Sleek Note, re-engagement emails offer a valuable chance to reconnect with customers who may have lost interest or become inactive. By crafting tailored re-engagement emails, brands can jog customers' memories about their offerings, provide incentives to reignite their enthusiasm, and ultimately boost conversions. These emails empower brands to tap into an existing customer base that holds potential for both repeat business and additional cross-selling opportunities.

  1. Customer-interaction Emails:

You can’t keep on sending emails revolving around your products all the time, can you? After all, the main goal of an email campaign should not be about the business. Ideally, it should revolve around your reader's interest and should be in the "You" format. Get to know their interests, and for that, you will need to interact with them.

To get in a small breather for both you and your customers, send out emails revolving around various holidays, weather, and small stuff that would make your customers feel more at ease with you.

Such emails will keep them engaged because they'd be sure that you're not just some machine sending out emails but that you actually do care about your customers like humans. You can also ask for their thoughts and feedback by using surveys to get an idea of what goes on your customers’ side and how you can improve it.

Hope you enjoy reading "5 Ways To Use Email Campaigns Outside Of Marketing" :)

One Innovative Email Subject Line Tip

No reply is a Curse!

People hate witnessing more and more emails from unfamiliar senders. They don't consider such emails even if they come with exceptionally witty subject titles. [email protected] automatically sends a message to the recipient's mind that the sender is a robot.

Using [email protected] simply means that the recipient can’t reply to the email even if he/she wants. This technique is anti-personalization. It ruins the effect of customization. The recipients never want to have such a sender to their address book.

It is better to go with the combo, I mean, the real name followed by the company name. For instance, Rachael Z., The Crafters Pro…

The idea is to get closer to your recipient as much as possible. Restricting the reply feature means that you don't even care if your audience is looking to ask something or want to know something more. So, forget to reply and let your audience engage with you as much as possible.

1 Way To Build Your Business Online - Quora

This place is for those of you who have very deep knowledge about certain topics. If you are an industry expert you can share your knowledge with people who ask questions there. You will get your photo, name, and profession or expertise, on every answer that you make on the site.

1 Essential Tip That Email Marketers Wish They Would Have Learned Sooner

Optimization

Optimization is simply making something to work better, improving its efficiency and boosting results. This is where many email marketers fail most of the time and they wished they would have learned sooner.

There are several ways of optimizing an email list. One of such ways is to segment your lists of emails based on certain characteristics. The characteristics could be “purchased”, “viewed”, active, etc. Each characteristic should be based on your audience activity. Profiling helps you to send emails with a particular purpose. For instance, if you want a user to purchase an item, you would rather want to send emails to users who haven’t purchased yet (not those who have purchased).

Another method of optimization is personalization. Personalization makes the content of an email less generic. Email marketers can personalize their emails making use of user’s data to create emails based on the user’s interaction with your business.

What Are The Ways To Drive Traffic To Your Website?

Be a part of YouTube

We have covered everything on this website. So, what is left? Of course, it is YouTube. The next step to steer more traffic towards your website is with the help of YouTube. You can't miss out on the benefits YouTube will bring for your website. Right amidst Google and Facebook lies YouTube. All the websites that face blooming traffic are connected to their related audience via YouTube.

Start the procedure by creating your very own YouTube page. This should be easy and simple. It is also free. Now, connect it to your website. Start by creating a small teaser of what your website is all about. This will create the kind of reaction you need from your audience. You can also try different tools available online to know when is the right time to post a video and what can attract the maximum number of viewers. Your YouTube videos should have interesting tags to remember them by. Do it on a regular basis so that your audience doesn't miss out on much.

1 Way To Keep Coming Up With Better Blog Post

Share your Blogging Experiences

A great way to come up with better blog posts is by sharing your experiences so far as a writer. This involves sharing the challenges, mistakes, and what you have learned from your experience as a blogger. Many bloggers read other blogs other than their own, therefore, writing about such experiences will interest young writers among other readers. Additionally, you can divide your experiences and make them cover a couple of blog posts. This is a great way to generate activity for your blog by recounting to your audience the challenges you face and then asking them to help you find solutions. By doing this, you will be generating material for the next blog post. Furthermore, your audience will relate to your challenges despite them being not of the same nature. Many of your readers will most likely be facing a challenge of their own which will make them relate to your situation and be willing to give advice.

Newsletter Content Idea for your Next Email

Trends

Spark interest in your newsletters by catching trends and using pop culture references. Making connections using such references will keep the content or message of the letter interesting. In the modern era, certain trends pass by fairly quickly so implementing one into your newsletter during its relevancy will add an enjoyable read. It may seem like a straightforward implementation but using trends/pop culture alongside content marketing is a balancing act between popular content and what your audience is interested in.

Finding a creative or in some cases subtle way to include such references can prove to be tricky, but when done right provide a whole new element into your content. Keeping track of relevant trends and pop culture can be achieved through social media platforms, and hashtags often simplify the search as sites such as Twitter display the current trending hashtag by your current location or even over the globe.