5 Steps To Refreshing Your Contact List This Spring

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Contacts have been one of the bases of marketing strategies for a long time. Contact lists can be used for establishing better social networks, and we are presenting you with 5 steps you can use to refresh your contact list this spring.

Spring is the season when you prefer to clean up your house or tackle any other seasonal chores. But one thing is always neglected, and that is your contact list. Cleaning up your contact list is known as list hygiene, and it comes under the most underrated areas of email marketing. It is known to be valuable for email engagement because a healthy email list can give you a lot of profit.

List Hygiene:

The act of removing all the inactive contacts, unsubscribers, and bounces is known as list hygiene. List hygiene aims to ensure that the email you send out receives decent conversion rates and optimal engagement.

As per Brevo, maintaining email list hygiene significantly improves your email performance, and the more robust your statistics, the more favorable the outcomes. When your email list is in good shape, you can have greater assurance that your emails are reaching the intended recipients. Consequently, there's a higher likelihood that these emails will be opened and clicked on. List hygiene includes a number of processes that include:

It is a false belief that the bigger your list is, the more valuable it is. The only thing that matters the most is engagement metrics. Therefore, it is preferred to have a database of 10,000 subscribers who want to receive your emails than those 100,000 who are not interested at all.

Steps to refresh your contact list:

The first step is to make sure that you are working with a list of subscribers who are genuinely interested in the content you provide them. Keeping your email list clean and updated will pay off. Follow these simple steps to get started:

  1. Remove un-engaged subscribers:

Let's face it, not everyone in your email subscriber list will like your content. Those people are just unable to connect with you, and it is okay. However, you should know that these subscribers are still a part of your overall email statistics.

You need to remove any un-engaged subscribers that are hurting the engagement metrics. The more a subscriber is engaged, the better will be the deliverability rate. Focusing on these people is more important. For that, you need to know which readers are still actively reading your emails.

According to The Markettailor, having a substantial count of inactive or unengaged subscribers in your email list can negatively impact your engagement rates and diminish the effectiveness of your email campaigns. Without these inactive subscribers, you can direct your efforts toward engaging with the active and interested members of your list, ultimately boosting the overall engagement of your campaigns.

You can ensure that your subscribers are engaged by sending out an email asking those users who have opened your emails in the last six months to click on a link and confirm that they still want to be on your subscriber's list. That way, the people who actually read the emails will remain on your list, and the ones you ignore the email will be automatically removed from the email list.

  1. Re-engage your contacts:

While removing the un-engaged subscribers is also an option, you can also try to win back the uninterested readers. For this purpose, you can use a re-engagement strategy. If chosen correctly, the re-engagement strategy never fails.

It is used to get all those subscribers back who have stopped engaging with you through your emails. Usually, when your subscribers lose interest, it is because they do not find the content relevant or interesting.

For this purpose, you can create a re-engagement email or make it a special event. The key is to interact with your readers and strengthen the connection. For example, you can invite your subscribers to a webinar or any live event and arrange an answer question session. Doing so will make the readers feel cared for, and they'll be able to relay their opinions and expectations to you. Afterward, you can make the emails more relevant and improve the readers' experience.

  1. Create a re-engagement/win-back email:

When you are dealing with email subscribers, what better way to win them back than using emails? Creating a win-back email that has all the tricks to get your subscribers back on track is very important. These emails are focused on the inactive readers to get their interest back before choosing to remove them from the list.

According to Engage Bay, Win-back emails boast an impressive 460% higher conversion rate when compared to promotional emails. Furthermore, it's worth noting that 45% of individuals who open a win-back email are also inclined to open future emails. Additionally, existing customers exhibit a significantly higher likelihood of making purchases, approximately 6-7 times more than new customers.

Here are some tips that you can follow to ensure that the email is perfect:

  1. Things to consider before cleaning up:

Your vision should be clear when you are cleaning and updating your list. First of all, you need to think about the campaigns that you are retargeting. This can mean repeating a message to remind your previous readers why they joined you in the first place. Second, you need to remove the inactive contacts. And lastly, you need to re-engage with your old readers.

For this, you need to know about your buyer’s persona. Based on their choices, you may need to alter your emails to better suit their interests. You need to organize lists and messages that are specific to the interest of your subscribers. Take note of what content interests them. This will keep them engaged. Once you have a healthy list again, you can continue with your regular campaigns and interact with the new subscribers who have recently joined you.

  1. Use marketing automation workflow:

Using marketing automation lets you manage the entire email marketing process, even when you need to focus on multiple campaigns. This technology can also help you refresh your contact list.

By sending a few automated emails to your target readers, you can easily see who is involved and who is not. Marketing automation tools are also capable of sending automated messages to all your contacts, including the inactive ones. You can schedule a re-engagement message by using either an email or social media and even win back some of your readers.

By scheduling your re-engagement message, you can make the automation process work more fluently. It includes a link to keep the subscription going and will automatically remove all the contacts that did not click to get your lead magnet. That way, the only remaining people will be the ones who clicked and still wish to receive your emails.

Hope you enjoy reading "5 Steps To Refreshing Your Contact List This Spring" :)


One Innovative Email Subject Line Tip

Be Careful of Signs of Exclamation

Used once makes no difference at all, arguably it’s a good idea to go with a phrase containing an exclamation sign at the end. The problem occurs when you overuse this sign. You might have witnessed subject lines similar to

Your chance to win $100k!!!

Like all CAPs, the overuse of the sign of exclamation also bears a stigma. People have lost trust in such impressions. You can’t achieve better open-rate with these practices no matter how good is the rest of the title. People have learned over time to associate these expressions with malicious intentions.

Online money making platforms are the major culprits in this regard. They continued to trick people with such expressions and the result is that you lack another potentially promising option to come up with a powerful subject line. Once stigmatized, it becomes virtually impossible to win the trust back.

1 Way To Build Your Business Online - Direct mail

Whilst the core of your business is online, you can also build your business through traditional offline methods. One such great idea to send physical mail to the home/office address of your customers. Since a simple brochure may not have much appeal, you can try this method if your business has a free sample or demo you can let the customers try.


What Are The Ways To Convert More Email Readers Into Buyers

Be the Authority

Let us be clear, being the authority is absolutely not the same thing as being authoritarian. To be an authority on a product, item, information, or knowledge itself, means that you are a reliable source that knows all about that particular thing. It is not enough to be a reliable source alone; you need to be the most reliable source available. Somehow, link yourself into this position of authority in the content of your email. It does not necessarily need to be a direct link such as, “I am the best in this business”. In fact, that can be rather off-putting and come across as arrogant.

You can use subtlety and intellect for your customer or client to read between the lines and decide that you are in fact the best in the business. If you follow the tips, that we have given you throughout this article, many of these, particularly those relating to product knowledge, or knowing your audience, you can soon ascertain yourself to be an authority on any topic. People will only trust and engage with those that they feel have a place or position to talk about the subject matter that they are listening to, and that ‘listening’ includes reading an email.

1 Way To Keep Coming Up With Better Blog Post

Rank popular posts

A good way to improve your content and even create new content is by reviewing the popular posts by other bloggers to determine what made them prevalent. You will need to analyze the popular blogs and find out what they are doing to receive such responsiveness. Once you have obtained a measure that they use, find a way to incorporate that aspect into your work. The difference in their posts and yours might be something that you can improve on yours. For example, the model of research that you use may not be the most efficient method. This will help you make succeeding changes and improvements in your methods and posts in general. Another way you can approach this method is by producing similar content to that in the popular posts. From the obvious statistics on the popular posts, you can deduce that the material used on the posts is what people found interesting. Therefore, you can write similar content.

Newsletter Content Idea for your Next Email

YouTube Channel

Have you ever thought of having a business YouTube channel? Think this through the other way around. For example, you are a customer and there are a lot of brands that are sending you newsletters every month. Do you open all of them? No. The only ones having a thrilling title or valuable content make us click the email. You need to brainstorm with your team about the valuable content that you can provide to your audience which will make them open the newsletter emails.

Having a YouTube Channel is a great way to expand your viewership through social media platforms and email marketing. Everyone would want to open a link to an exciting video. This will not only gain the trust of your audience to open the newsletter email most of the time but also increase the views on YouTube videos. If you do not have a YouTube channel, create one now!