How To Succeed At Email Marketing In Seasonal Businesses?

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Seasonal businesses are all about products that rely on changes in seasons or holidays. Therefore, good marketing at the seasonal time can help your business grow extremely well. But how to set up good email marketing in seasonal businesses?

Introduction

Keeping customers interested all year long is definitely a chore, but for seasonal businesses, achieving this goal is particularly hard. Seasonal businesses suffer a lot if proper measures aren't taken while keeping the customers happy during the off-season. Along with the ups and downs of overall earnings, people usually forget about these brands/companies up to the arrival of the peak season. You would surely need to avoid that and keep your customers engaged throughout the year.

Well, email marketing can help you out with that. Sending emails during the off-season can provide you means to stay engaged with your customers and hype them up for the peak season. Just go through the tips below to get you right back on track and achieve the maximum output all year long!

Plan out a schedule

Instead of panicking and sending immediate emails out, plan a proper schedule according to the months, coming up with different kinds of emails to keep the customers involved. Try basing your emails around holidays, new collections launching during the peak season, sneak peeks, etc. It is very easy for the customers to forget about you, so try to send emails, off and on, that both promote your products and keep the customers interested for more to come.

According to Hinge Marketing, creating a marketing calendar significantly streamlines the execution of your marketing strategy. To illustrate, it's advisable to plan and schedule your newsletters and update emails at least a month ahead. This approach allows thought leaders within your organization sufficient time to craft their content, even when faced with various competing demands. Utilizing marketing calendars contributes to the development of more integrated and harmonious campaigns.

Interact more with customers to keep them reminded

Create emails which have the ability to engage your customers. Question them about their experience with your brand/organization. Ask them about their opinions, what they’d like to see, what kind of products would they like to try, etc. Create interactive content which would keep them reminded of your business and expect things from you, thus saving your brand in their memories.

Use other relevant social media platforms

To promote your brand during the off-season, make use of various social media platforms like Facebook, Twitter, Instagram, etc. Promote your products using advertisements, ask pages to upload content regarding your business to indulge their followers and spread your name. You can also hold contests and lucky draws to get the users hyped up about your business.

As per the information shared on the OptinMonster Blog, it's worth noting that social media boasts an impressive 100% higher lead-to-close rate in comparison to outbound marketing. Furthermore, a substantial 66% of marketers who dedicate a minimum of 6 hours per week to social media activities have reported an increase in their lead generation efforts. Additionally, a remarkable 70% of business-to-consumer marketers have successfully acquired customers through the utilization of Facebook as a marketing platform.

Offer incentives

Who doesn’t like free stuff? Use this to your advantage by giving a discount, offering coupons, a “Buy 1 get 1 free!” trick, or even add new interesting stuff to your collection to pique others’ interest. People are sure to be attracted to your brand upon seeing either free things or interesting things. Even if it’s off-season, customers would keep coming if you succeed at using this tip.

Provide more fruitful content to create hype

Fill your emails with juicy and fruitful content for the customers during the off-season. Use images, quirky titles, colors, and facts to keep the readers interested. Create polls to figure out what type of things the customers usually prefer and base your products around that for the next season. But try not to over-do it. People don’t like to be spammed with continuous emails. Make great content that would keep the customers hooked and waiting for your next email to know more about what you have in store for them!

According to an article featured on the Amra and Elma Blog, a significant 91% of consumers express a preference for visual content over written material. Research indicates that among various types of visual content, infographics and illustrations lead the pack in terms of engagement, achieving a robust engagement rate of 41.5%. Charts and visualizations follow closely behind, securing the second spot with a respectable engagement rate of 25.7%.

Hope you enjoy reading "How To Succeed At Email Marketing In Seasonal Businesses?" :)

One Innovative Email Subject Line Tip

Inform Your Recipient about the Consequences

This is not for all though! This approach is suitable for government agencies, law enforcement authorities, utility providers (electricity bill for instance), Insurance agencies, banks, and online wallet providers etc.

All of the above-mentioned service providers have to keep their customers updated about the deadlines, due payments, and pending transactions etc. It is a good idea to let your recipient know what could happen if timely action is not performed. The subject line must communicate the consequences.

You may use this strategy to go along with the follow-up emails, for instance, the 2nd or the 3rd update rather than irritating your customer straight away.

Approve your credit transaction before 15th Dec. It will expire after the due date.

Pay your electrify bill before 15th Dec. or your connection will be terminated.

It works well because it warns the recipients who might have taken things lightly before knowing the consequences.

1 Way To Build Your Business Online - Interviews

Get yourself interviewed by a trusted internet media to gain extra exposure and prestige. Interviews, even those casual ones, give you a platform to talk about your business in terms of your visions and missions. Whatever stage your business is at, an interview is always beneficial for exposure towards a wider audience.

What Are The Ways To Convert More Email Readers Into Buyers

Chunking

As times change, we come up with new terminologies for old ways of doing things; ‘chunking’ is one of these. Chunking is a fancy way of saying, ‘be well organized’. Break your information into clear sections using paragraphs with titles where you can. Bullet point lists or diagrams are also helpful. Basically, do not make your client or customer work harder than they need to, spell out all of the details so that they don't have to think about anything.

Chunking really is about organizing information into appropriately stored details to make it easier for the reader. Well, ?chunked? information should allow for speed reading, and speed reading allows for more time in the day for your client to be doing what they really want, which is most likely not reading emails! Chunking can also be clever as you can incorporate styles or thinking patterns into the information when it is well organized and structured on your reader's behalf. Make sure that you are creative and well planned.

1 Way To Keep Coming Up With Better Blog Post

Share Some of your Tactics

Another, way to rely on sharing your experiences is by sharing some of your tactics with your audience. Discuss how you come up with topics for your blogs, your particular habits, and any distinctive process that you use to generate content. This will not only provide you with content to write about but also show your audience the worth of your work. However, the idea behind this method is not sharing your methods, but showing your audience why you think they should read your content. For example, you can share with your audience how you come up with topics by explaining from the initial stage of gathering topics, eliminating various content, and finally settling for a specific topic. This will enable your reader to relate to you as a person and therefore value your posts for the work that you have put in. You can rely on this method from time to time but not too often. You have to publish a couple of posts before producing another post on how you obtained content for the post.

Newsletter Content Idea for your Next Email

Regular Promos

Everyone enjoys customized discount promos. For example, I would be amazed to have a discount promo of my name for a brand that I have been used a couple of times. It is important to remind your regular customers that you care about them and that they deserve special treatment sometimes. Everyone loves to show off upon getting special treatment from a brand. Your customers are going to place an order soon and put up the images or videos on their social media pages.

This will bring immense traffic to your website. Furthermore, it will also bring more subscribers to your company, hence increasing your database. The promos can also be sent with “Limited Offer” or “Time is running out” phrases to make them click on the CTA button. The first few seconds are crucial and it is your responsibility to convince them to take action.