5 Essential Ways To Attract Customers To Your Online Store

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Attracting traffic to your online store is not easy, and not everyone can bring traffic to an online store. But worry no more if you want useful tips for improving traffic because we found 5 important ways to attract customers to your online store.

  1. Using Social Media to Your Advantage

People all around the globe use social media on a daily basis. This is a wide range of platforms spreading to every country, and you can use it to attract customers to your business.

Konica Minolta, Inc. emphasizes the impact of social media on client acquisition and boosting physical sales. Data indicates that 74% of individuals rely on social media to shape their buying choices. Moreover, a positive social media interaction with a brand leads 71% of consumers to suggest it to others. Before making purchases, 60% of customers interact with brands on social platforms. Notably, customers engaging through social media tend to spend 20-40% more over their lifetime.

These platforms allow you to interact with real people, making it easy for them to reach you. For example, you can create Twitter accounts and Facebook pages related to your business. Doing so will give you the following benefits:

  1. Interact with Your Customers Live

Building trust is really important for making any business work, and the same goes for getting a customer. What you need is to add personality to your message. Going live is a great way to interact with your viewers and earn their trust.

By holding live sales and promotions, the chances of a new person becoming a customer skyrocket, and it is really easy to do so. Being online lets you reach a global audience at the present time, and you can also answer their questions.

A great way to take advantage of this feature is by introducing a live help feature. People like it when their problems are instantly and easily taken care of. While many businesses also use automated answers for regular queries, the real personality is added when a live agent joins you. Therefore, using this live feature can help you get surveys and increase customer understanding, which automatically leads to attracting new customers.

According to Entrepreneur Magazine, enhancing customer relations occurs through engaging with customers on their preferred social platforms. This establishes a personalized link between the brand and the consumer, resulting in more robust relationships and enduring customer loyalty. Utilizing social media, particularly in real-time interactions, enables businesses to establish meaningful, customized connections that ultimately enhance engagement.

  1. Use Sales and Discounts

Using promotions and discount offers is a surefire method of getting new people to try out your products. When people find new business, they need to know that your system can be trusted and can be hesitant to make a purchase. It is okay as it is part of the process. Only after building a relationship can you get long-term customers.

By using sales, the risk of a new purchase is greatly lessened, and it can encourage new customers to try out a product. It can be a digital product or a service; the main goal here is to make the customer feel easy about their decision.

The other great thing about discounts is that there are tons of events and seasons you can associate them with. For example, New year sales are the time of the year, where tons of new businesses launch their products and give people offers like money-back guarantees.

  1. Make Your Store Easily Discoverable and Build A Good Impression

Focusing on a store's promotion is important; however, before that, you need to make sure that it is easily discoverable for your audience. This is where proper marketing comes in.

While there are tons of methods available, many businesses use email marketing as it is cost-effective, personalized, can be automated, and has a reach to people all over the world. Statistics show that email autoresponders have a great conversion rate and help to build long-term customer relations.

After the first purchase has been made, the next step is to retain the customer as they are your business's lifeline. They are truly happy when you appreciate their presence and build a great impression. This is where impeccable customer service comes in. Your goal is to see to the customers' needs and make them feel at home.

Some common ways to do that is by being available for help and constantly improving on your products using the buyer’s feedback.

According to IR Global, the success of any business is closely tied to its online and social media visibility. When potential clients can effortlessly locate your products or services, visibility facilitates learning about your company and fostering brand loyalty. This visibility holds sway over customer purchase decisions. If your online presence isn't easily discoverable, people may opt for a nearby competing business. It's crucial to be accessible online to address their questions and concerns promptly.

  1. Sponsored Links and Partnerships

Sponsored links can do you a favor when used the right way. People see ads when they are browsing the web. These can be Google ads, also known as AdWords or others. All these places are also opportunities for spreading the word about your business.

Using sponsored links gives you the following benefits:

Other than sponsored links, partnering up with similar brands can also help you establish a new business. This partnership can be in the form of collaboration and can give you more exposure.

As a result, the new customers you get are ones that are familiar to your products, and you can also prove your authenticity.

All in all, it can be concluded that attracting customers to your online store is not as complicated as you think. Following the five essential methods we provided can easily let anyone attract customers to their online stores.

Hope you enjoy reading "5 Essential Ways To Attract Customers To Your Online Store" :)


BONUS ARTICLE: How Are Email Marketing More Effective Than Others?

Nowadays, there is a lot of innovation in technology, and people are using the internet more than ever. As a result, today’s customers have been completely transformed into digital customers.

They have a lot more awareness about the dynamism and innovation of the market around them. Similarly, businesses should also be versatile and have the ability to cope with their ever-changing surroundings. As evolution affects other areas of business, so is marketing being effected.

The world of marketing has gone wild and challenging, thus putting marketing professionals under very demanding and time-compressed environments. With all the advancements in tech and an increase in the number of businesses, it is very hard to capture customers' interests.

May it be a conventional advertisement like placing colorful billboards, hoardings, social media, or email campaigns; marketing has become very tricky and demanding in all its shapes and forms.

Let’s look at a few reasons to see why email marketing is effective.

Email marketing is ideal for new businesses and small companies who cannot yet invest in expensive technology for marketing purposes. Emails allow you to reach a wide variety of people while costing less. Anyone who owns a smartphone is accessible.

Another reason that email marketing has preference over all other forms of marketing due to its speed and reach. When a business wants to get the word out about its latest offers, new product launches, and promotions, reaching the target audience is very important.

Emails can be opened on many different devices. This makes quick communication possible. Delivering a brand’s message to millions of email subscribers is just a click away at reasonably affordable prices.

The dividends of various marketing channels and strategies also differ from one type of marketing to another. Right now, marketing has two huge divisions, including offline and digital marketing.

If we only talk about the digital market, then after comparing various types of internet marketing, email marketing campaigns are the most suitable and most rewarding form of marketing due to various obvious reasons.

The highest return on investment (ROI) recorded on any marketing channel is also associated with email marketing. It also has preference over other marketing channels due to many factors including:

The personalization, customization, creating interest, and introducing new things and ideas are also assets of email marketing. There are many automatic software available that handle all the design details. You do not have to be a professional to use these as well.

A few clicks are all that is required to set up a nice, professional email newsletter.

Emails are versatile. You do not have to limit your message to simple text. Many other forms of information can be included. These multimedia may involve directing the subscribers’ exclusive attention to:

All the parameters and performance indicators of email marketing are easily measurable, which is an added advantage to email marketing. You can get precise numbers and stats of email performance, including:

After knowing all the above detail, you can easily know what parts grabbed the reader’s attention. By simply improving these points, businesses can greatly enhance their conversion rates.

A very important part of any successful marketing strategy is to maintain your customers. After all, it is a known fact that attracting a new buyer is many times difficult than having a recurring customer.

Email newsletters allow you to always stay in touch with your customers. When they are told about the recent deals and new promotions, it makes them feel special and informed.

Accuracy of email marketing is also reliable and dependable due to its pinpointed delivery to the concerned audience only. In this case, the concerning audience includes your subscribers and email list.

You read that right. Statistics show that many buyers like to use email coupons for purchasing products to save money. This can also encourage them to buy from your store even if it is their first time. With the broad reach of emails, these coupons can be distributed to millions of people, greatly increasing sales.

In a wide spectrum, email marketing is more effective and efficient than other marketing channels.

1 Tip That Can Significantly Improve Your Online Marketing

Create a mobile app for your business

If possible, create an engaging yet ideal mobile application for your business. The pocket all-time user experience makes the mobile phone the best way for your business to engage in customer interest. Many people spend many hours of the day on their mobile phones, therefore, your business will enjoy a full-time presence. One of the major strengths of this marketing strategy is that it provides a direct channel to your targeted audience all the time. Another advantage of this strategy is the direct interaction with your customers the application provides. Applications provide a push notification feature that will share updates on your products and services such as offers and events. These notifications appear on the status bar of the mobile phone immediately alerting the consumer on any change or update relevant to your business. Additionally, this will make it easier for you to respond to any customer queries or remarks effectively.

One Email Split Test Idea to Accelerate And Boost Conversions

Segregating the time for sending the email

If you have to make the emails more interesting and appealing to the recipient, it is necessary that you send the email at the time, when he/she is expected to be online. You can segment the entire mailing list, based on this parameter, and send emails in a group, as per their probable time of availability. If the sender receives the email when he/she is online, it is likely that the recipient will open the email upfront, and if the message appeals to them, they are likely to communicate back instantly.

This holds true, in instances when you are going to include some time-bound call-to-action to the email. On the contrary, if the recipient finds that the time for participating in the call-to-action has already passed by the time he/she is reading the email, the person is likely to lose interest in your email. This might prevent the recipient to open and read your subsequent emails.


1 E-commerce Email Marketing Message That Boost Sales

Milestone Email

There are times when you want to celebrate your success. Companies have certain milestones set up and once they achieve them, they are good to send these emails. In these specific emails, tell the customers how and what you have achieved and how you are going to celebrate it. Your customers might not be interested in it but this is an effective way of driving sales and traffic. These special occasions are usually brand anniversaries and huge discounts are offered on the day.

Let people know that you are going strong. Capture their interest before the big day. No one remembers your brand's birthday but that doesn't mean they don't care about attractive deals and discounts. Hype up your anniversary because this would make your subscribers remember the special day. With milestone emails, loyal customers are made and a community is created that often leads to better leads. It increases the likelihood of customers using your product or service for a long while.

1 Way To Sharpen Your Writing Skills And Copywriting Techniques

Writing in small paragraphs:

If you want to make your writing more interesting and visually appealing at the same time then you should try writing in small paragraphs. Because readers tend to get bored usually reading long paragraphs. They can be so uninterested that they might not go through your whole reading.

So to grab your reader's attention you need to work out on the length of your paragraph. You can do this by writing small pieces of information. According to experts, the ideal length of a paragraph should be around 150-250 words (3-4 sentences) and should not exceed that.

The theme of each paragraph should be the same discussing the same idea in different sentences. You can even give a title to your paragraph if you want.

Paragraphs are the skeleton of your writing therefore need to be written orderly to get your readers hooked to your writing.